This catchy musical spot is the centerpiece of Cotton Incorporated’s “#CoolerInCotton” integrated campaign from DDB New York.
Directed by Henry Scholfield of Caviar, the video–portrays an array of sweaty situations that consumers may be apt to find themselves in this summer should they wear something other than cotton. Needless to say, while everyone else is melting around her, our perky star dances and sings her way into our hearts, all the while keeping cool in her fashion-forward cotton attire.
Music composer was Stephan Altman of Mophonics.
Credits
Client Cotton Incorporated Agency DDB New York Icaro Doria, chief creative officer; Cassandra Anderson, creative director; Marilyn Kam, associate creative director; Mina Mikhael, sr. art director; Turan Tuluy, copywriter; Ed Zazzera, head of production; Teri Altman, executive producer; Robin West, sr. social strategist. Production Caviar Henry Scholfield, director; Michael Sagol, Jasper Thomlinson, Darren Foldes, Nicola Kenney, Sorcha Shepherd, exec producers; Giles Skillicorn, producer; Marc Gomez Del Moral, DP; Olivier Casamayou, choreographer; Alexandra Day, costume; Natasa Rogelj, art director. Music Mophonics Stephan Altman, composer/exec producer; Shelley Altman, exec producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodward, exec producer; Anne Lai, producer. Postproduction Framestore NY Derek Macleod-Veilleux, exec producer; Martin Lazaro, sr. Flame artist; Greg Gaskins, Flame artist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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