This catchy musical spot is the centerpiece of Cotton Incorporated’s “#CoolerInCotton” integrated campaign from DDB New York.
Directed by Henry Scholfield of Caviar, the video–portrays an array of sweaty situations that consumers may be apt to find themselves in this summer should they wear something other than cotton. Needless to say, while everyone else is melting around her, our perky star dances and sings her way into our hearts, all the while keeping cool in her fashion-forward cotton attire.
Music composer was Stephan Altman of Mophonics.
Credits
Client Cotton Incorporated Agency DDB New York Icaro Doria, chief creative officer; Cassandra Anderson, creative director; Marilyn Kam, associate creative director; Mina Mikhael, sr. art director; Turan Tuluy, copywriter; Ed Zazzera, head of production; Teri Altman, executive producer; Robin West, sr. social strategist. Production Caviar Henry Scholfield, director; Michael Sagol, Jasper Thomlinson, Darren Foldes, Nicola Kenney, Sorcha Shepherd, exec producers; Giles Skillicorn, producer; Marc Gomez Del Moral, DP; Olivier Casamayou, choreographer; Alexandra Day, costume; Natasa Rogelj, art director. Music Mophonics Stephan Altman, composer/exec producer; Shelley Altman, exec producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodward, exec producer; Anne Lai, producer. Postproduction Framestore NY Derek Macleod-Veilleux, exec producer; Martin Lazaro, sr. Flame artist; Greg Gaskins, Flame artist.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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