DDB Chicago turned chicken to introduce TWIX Cookie Dough candy bars–namely a pair of vocal chickens who contemplate a twist on an age-old question. But instead of which came first, the chicken or the egg, the query this time around is which came first, the cookie or the cookie dough?
Titled “Philosophical Chickens,” this spot was directed by Ulf Johansson via Smith and Jones Films.
Client Mars Wrigley/TWIX Agency DDB Chicago Ari Weiss, global chief creative officer; Rodrigo Jatene, chief creative officer, Chicago; Colin Selikow, executive creative director; Patrick Almaguer, Mihail Aleksandrov, creative directors; Matt Blitz, head of production; Annie Larimer, executive producer; Nicole Schiavo, associate producer; Josh Drueck, global strategy director. Production Smith and Jones Films Ulf Johansson, director; Philippa Smith, exec producer; George Richmond, DP; Steve Smithwick, production designer. Editorial HutchCo Technologies Jim Hutchins, editor; Jimmy Hutchins, assistant editor; Jane Hutchins, exec producer. Color Company 3 Jean-Clement Soret, sr. colorist. Postproduction Framestore Kamen Markov, creative director; Guy Lubin, Luigi Russo, sr. Flame operators; Matt Dobrez, finishing/versioning; Alexia Paterson, Michael Brown, sr. producers; Alex Roesch, associate producer; Poppy Chadwick, VFX production coordinator; Conor Garnett, production assistant. Audio TheWorks David Axelbaum, sound designer/mixer; Tom Syoen, post producer.
NHS (National Health Service) England rolled out this PSA titled “That Feeling,” part of its first-ever national campaign designed to encourage women to screen for breast cancer.
Directed by Fern Berresford of Rogue Films for agency M&C Saatchi UK, the spot taps into the universal moment of relief women feel when removing their bras after a long day. This serves as a metaphor for the reassurance and sense of control women feel after attending a breast screening--a step that could help detect breast cancer before symptoms appear.
The :30 captures women of diverse ages, ethnicities, and body types in this intimate and relatable moment, paired with messaging about the life-saving benefits of screening. The spot is accompanied by Wilson Pickett’s upbeat track, “Land of 1000 Dances.”
Amy Parkhill, creative at M&C Saatchi UK, said, “There’s no better feeling than taking your bra off at the end of the day. The relief from being held in (and up) for hours. We wanted to use that relatable and universal truth and apply it to getting your breast screening sorted. To be free from putting it off and to know you’ve done everything in your power for your health. We kept the visual storytelling as authentic as the insight, opting for people and places that represent those we know and love.”
Parkhill continued, “It’s the positive and uplifting piece we hoped it would be, and we aren’t even sick of the song yet!”
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