Creative agency DCX Growth Accelerator teamed with director Tatia Pilieva of Pulse Films on this longform spot titled “It’s time to save online conversations.” The piece is for client OpenWeb, a B2B company connecting publishers with online audiences, offering an end-to-end solution for hosting quality conversations on the open web.
In the spot, real online commenters from all walks of life debate hot-button issues like gun violence, masks and the #MeToo movement. In these divisive times, they manage to listen to each other and reach an understanding–if not an agreement–thanks to intense but respectful discourse.
“It’s time to save online conversations” can be viewed on OpenWeb’s homepage and YouTube.
Credits
Client OpenWeb Agency DCX Growth Accelerator, Brooklyn, NY Doug Cameron, chief creative officer; Tommy Noonan, executive creative director; Tom Sewell, president; Laurent Bouaziz, VP strategy; Krysten Krulik, jr. strategist; Alistair Chew, title design. Production Pulse Films Tatia Pilieva, director; Casey Engelhardt, exec producer; Andrew Mardis, line producer. Editorial Garret Price, editor. Casting Dan Bell Casting Color a52. Audio Post Lime Studios
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
