Dayton/Faris (the duo of Jonathan Dayton and Valerie Faris) of production house Bob Industries directed this AT&T spot, titled “Present,” which introduces us to a family, including a girl who is seemingly always on her smartphone. This holiday tale from BBDO Atlanta and New York encourages people to disconnect from their digital world to enjoy this season which is time meant to be spent with family and friends. A voiceover relates, “This season give the present of being present.”
Titled “Present,” this :60 and :30 cut-down version launches today on YT and will run for two days only (Dec 24 – 25) on broadcast and AT&T’s social channels. AT&T’s mobility advertising TV media will all only run “Present” during this time to ensure that their holiday message is the only one shared in everyone’s home this holiday season.
Credits
Client AT&T Agency BBDO Atlanta and New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Stephen McMennamy, Alex Russell, sr. creative directors; Chris Miller, Bryan Lee, associate creative directors; Dave Rolfe, director of integrated production; Julie Collins, group executive producer; Cheryl Gackstetter, executive producer; Melissa Chester, music producer. Production Bob Industries Dayton/Faris, directors; Corey Walter, DP; TK Knowles, John O’Grady, Chuck Ryant, exec producers; Bart Lipton, head of production. Editorial Bikini Edit Avi Oron, editor; Gina Pagano, exec producer. Audio Heard City Evan Mangiamele, audio engineer. Post Company 3 Tim Masick, colorist. Post Spontaneous Bryce Edwards, exec producer, conform Music Walker
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
