Dayton/Faris (the duo of Jonathan Dayton and Valerie Faris) of production house Bob Industries directed this AT&T spot, titled “Present,” which introduces us to a family, including a girl who is seemingly always on her smartphone. This holiday tale from BBDO Atlanta and New York encourages people to disconnect from their digital world to enjoy this season which is time meant to be spent with family and friends. A voiceover relates, “This season give the present of being present.”

Titled “Present,” this :60 and :30 cut-down version launches today on YT and will run for two days only (Dec 24 – 25) on broadcast and AT&T’s social channels. AT&T’s mobility advertising TV media will all only run “Present” during this time to ensure that their holiday message is the only one shared in everyone’s home this holiday season.

Credits

​Client AT&T Agency BBDO Atlanta and New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Stephen McMennamy, Alex Russell, sr. creative directors; Chris Miller, Bryan Lee, associate creative directors; Dave Rolfe, director of integrated production; Julie Collins, group executive producer; Cheryl Gackstetter, executive producer; Melissa Chester, music producer. Production Bob Industries Dayton/Faris, directors; Corey Walter, DP; TK Knowles, John O’Grady, Chuck Ryant, exec producers; Bart Lipton, head of production. Editorial Bikini Edit Avi Oron, editor; Gina Pagano, exec producer. Audio Heard City Evan Mangiamele, audio engineer. Post Company 3 Tim Masick, colorist. Post Spontaneous Bryce Edwards, exec producer, conform Music Walker

MySHOOT Profiles