Dayton/Faris (the duo of Jonathan Dayton and Valerie Faris) of production house Bob Industries directed this AT&T spot, titled “Present,” which introduces us to a family, including a girl who is seemingly always on her smartphone. This holiday tale from BBDO Atlanta and New York encourages people to disconnect from their digital world to enjoy this season which is time meant to be spent with family and friends. A voiceover relates, “This season give the present of being present.”
Titled “Present,” this :60 and :30 cut-down version launches today on YT and will run for two days only (Dec 24 – 25) on broadcast and AT&T’s social channels. AT&T’s mobility advertising TV media will all only run “Present” during this time to ensure that their holiday message is the only one shared in everyone’s home this holiday season.
Credits
Client AT&T Agency BBDO Atlanta and New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Stephen McMennamy, Alex Russell, sr. creative directors; Chris Miller, Bryan Lee, associate creative directors; Dave Rolfe, director of integrated production; Julie Collins, group executive producer; Cheryl Gackstetter, executive producer; Melissa Chester, music producer. Production Bob Industries Dayton/Faris, directors; Corey Walter, DP; TK Knowles, John O’Grady, Chuck Ryant, exec producers; Bart Lipton, head of production. Editorial Bikini Edit Avi Oron, editor; Gina Pagano, exec producer. Audio Heard City Evan Mangiamele, audio engineer. Post Company 3 Tim Masick, colorist. Post Spontaneous Bryce Edwards, exec producer, conform Music Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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