We open inside a talent agency where actor Pierce Brosnan (of James Bond fame) is meeting with his agent. He’s being pitched a new role, which happens to be the very commercial the audience is watching. As the agent describes various scenes, the actor confidently interjects with one action-adventure movie cliché after another, wrongly assuming he and the Kia Sorento he’s driving will encounter danger at every turn. He soon discovers that escaping to a beautiful place in the all-new Sorento is surprising and exhilarating enough.
Matthijs Van Heijningen of MJZ directed the spot, titled “The Perfect Getaway,” for agency David&Goliath, LA.
This is the sixth consecutive year that David&Goliath has created a Super Bowl spot for Kia. Last year’s :60 spot titled “The Truth,” featured Laurence Fishburne as Morpheus from The Matrix Trilogy for the 2015 K900 luxury sedan.
Credits
Client Kia Sorento Agency David&Goliath, LA David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Steve Yee, Ben Purcell, group creative directors; John O’Hea, creative director; Mike Cornell, sr. art director; Ben Tolbert, art director; Andy Sciamanna, sr. copywriter; Chris Juhas, copywriter; Paul Albanese, head of production; Christopher Coleman, executive producer; Marissa Bursteen, broadcast producer. Production MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; Scott Howard, exec producer; Donald Taylor, producer. Editorial Union Editorial/Circus Jono Griffith, editor; Drew Johnson, assistant editor; Michael Raimondi, president/exec producer; Joe Ross, sr. producer. Post The Mill Sue Troyan, Enca Kaul, Reece Ewing, exec producers; Diana De Vries, sr. producer; John Shirley, 2D lead/VFX supervisor; John Leonti, head of 3D, creative director; Sid Harrington-Odedra, CG lead; Narbeh Mardirossian, Chris Payne, Rob Winfield, Yukiko Ishiwata, Fergal Hendrick, Patrick Wong, 2D artists; David Hampstead, James Mulholland, Sergio Xisto, Rim Khayat, Vasillis Pazionis, Filippo Forno, Adam Dewhirst, Christos Parliaros, Andrew Bartholomew, Adam Darrah, Michael O’Donoghue, Philip Maddock, 3D artists; Kieran Belshaw, matte painting; Daniel Midgley, production coordinator; Dave Ludlam, colorist; Thatcher Peterson, color exec producer; Diane Valera, color production coordinator. Music/Sound Design stimmung David Winer, composer; Gus Koven, sound designer; William Flynn, assistant sound designer; Jason Johnson, creative director; Ceinwyn Clark, exec producer. Audio Post Margarita Mix Nathan Dubin, sound engineer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
