We open inside a talent agency where actor Pierce Brosnan (of James Bond fame) is meeting with his agent. He’s being pitched a new role, which happens to be the very commercial the audience is watching. As the agent describes various scenes, the actor confidently interjects with one action-adventure movie cliché after another, wrongly assuming he and the Kia Sorento he’s driving will encounter danger at every turn. He soon discovers that escaping to a beautiful place in the all-new Sorento is surprising and exhilarating enough.
Matthijs Van Heijningen of MJZ directed the spot, titled “The Perfect Getaway,” for agency David&Goliath, LA.
This is the sixth consecutive year that David&Goliath has created a Super Bowl spot for Kia. Last year’s :60 spot titled “The Truth,” featured Laurence Fishburne as Morpheus from The Matrix Trilogy for the 2015 K900 luxury sedan.
CreditsClient Kia Sorento Agency David&Goliath, LA David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Steve Yee, Ben Purcell, group creative directors; John O’Hea, creative director; Mike Cornell, sr. art director; Ben Tolbert, art director; Andy Sciamanna, sr. copywriter; Chris Juhas, copywriter; Paul Albanese, head of production; Christopher Coleman, executive producer; Marissa Bursteen, broadcast producer. Production MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; Scott Howard, exec producer; Donald Taylor, producer. Editorial Union Editorial/Circus Jono Griffith, editor; Drew Johnson, assistant editor; Michael Raimondi, president/exec producer; Joe Ross, sr. producer. Post The Mill Sue Troyan, Enca Kaul, Reece Ewing, exec producers; Diana De Vries, sr. producer; John Shirley, 2D lead/VFX supervisor; John Leonti, head of 3D, creative director; Sid Harrington-Odedra, CG lead; Narbeh Mardirossian, Chris Payne, Rob Winfield, Yukiko Ishiwata, Fergal Hendrick, Patrick Wong, 2D artists; David Hampstead, James Mulholland, Sergio Xisto, Rim Khayat, Vasillis Pazionis, Filippo Forno, Adam Dewhirst, Christos Parliaros, Andrew Bartholomew, Adam Darrah, Michael O’Donoghue, Philip Maddock, 3D artists; Kieran Belshaw, matte painting; Daniel Midgley, production coordinator; Dave Ludlam, colorist; Thatcher Peterson, color exec producer; Diane Valera, color production coordinator. Music/Sound Design stimmung David Winer, composer; Gus Koven, sound designer; William Flynn, assistant sound designer; Jason Johnson, creative director; Ceinwyn Clark, exec producer. Audio Post Margarita Mix Nathan Dubin, sound engineer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More