We open inside a talent agency where actor Pierce Brosnan (of James Bond fame) is meeting with his agent. He’s being pitched a new role, which happens to be the very commercial the audience is watching. As the agent describes various scenes, the actor confidently interjects with one action-adventure movie cliché after another, wrongly assuming he and the Kia Sorento he’s driving will encounter danger at every turn. He soon discovers that escaping to a beautiful place in the all-new Sorento is surprising and exhilarating enough.
Matthijs Van Heijningen of MJZ directed the spot, titled “The Perfect Getaway,” for agency David&Goliath, LA.
This is the sixth consecutive year that David&Goliath has created a Super Bowl spot for Kia. Last year’s :60 spot titled “The Truth,” featured Laurence Fishburne as Morpheus from The Matrix Trilogy for the 2015 K900 luxury sedan.
Credits
Client Kia Sorento Agency David&Goliath, LA David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Steve Yee, Ben Purcell, group creative directors; John O’Hea, creative director; Mike Cornell, sr. art director; Ben Tolbert, art director; Andy Sciamanna, sr. copywriter; Chris Juhas, copywriter; Paul Albanese, head of production; Christopher Coleman, executive producer; Marissa Bursteen, broadcast producer. Production MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; Scott Howard, exec producer; Donald Taylor, producer. Editorial Union Editorial/Circus Jono Griffith, editor; Drew Johnson, assistant editor; Michael Raimondi, president/exec producer; Joe Ross, sr. producer. Post The Mill Sue Troyan, Enca Kaul, Reece Ewing, exec producers; Diana De Vries, sr. producer; John Shirley, 2D lead/VFX supervisor; John Leonti, head of 3D, creative director; Sid Harrington-Odedra, CG lead; Narbeh Mardirossian, Chris Payne, Rob Winfield, Yukiko Ishiwata, Fergal Hendrick, Patrick Wong, 2D artists; David Hampstead, James Mulholland, Sergio Xisto, Rim Khayat, Vasillis Pazionis, Filippo Forno, Adam Dewhirst, Christos Parliaros, Andrew Bartholomew, Adam Darrah, Michael O’Donoghue, Philip Maddock, 3D artists; Kieran Belshaw, matte painting; Daniel Midgley, production coordinator; Dave Ludlam, colorist; Thatcher Peterson, color exec producer; Diane Valera, color production coordinator. Music/Sound Design stimmung David Winer, composer; Gus Koven, sound designer; William Flynn, assistant sound designer; Jason Johnson, creative director; Ceinwyn Clark, exec producer. Audio Post Margarita Mix Nathan Dubin, sound engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
