It’s kind of like winning the whole enchilada. The whole hog. The whole nine yards. The whole kit and caboodle. These metaphors are visually brought to life by director Errol Morris of Moxie Pictures for agency David&Goliath, Los Angeles.
Titled “It’s All Yours,” this spot uses these metaphors to show what it’s like if you win the California Lottery’s new Taxes Paid Scratchers tickets. Taxes Paid eliminates the federal tax payment on the top prize and recipients take home the full amount while the California Lotto pays all taxes associated–no questions asked.
Credits
Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Greg Buri, Basil Cowieson, creative directors; Jenn Tranbarger, sr. art director; Anne Sanguinetti, sr. copywriter; Kacey Coburn, copywriter; Kristen Knape, strategy director; Paul Albanese, director of broadcast production; Jessica Gardner, broadcast producer. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Julie Ahlberg, producer; Tonya Bertino, production supervisor; Tim Collins, assistant production supervisor; Molly Gilula, second assistant production supervisor. Editorial Spinach Heidi Black, editor; Jonathan Carpio, producer. VFX/Post Jason Schugardt, special effects supervisor; Robert Owens, exec producer. Music Massive Music Ben Einziger, sr. composer; Jessica Einziger, head of production.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
