It’s kind of like winning the whole enchilada. The whole hog. The whole nine yards. The whole kit and caboodle. These metaphors are visually brought to life by director Errol Morris of Moxie Pictures for agency David&Goliath, Los Angeles.
Titled “It’s All Yours,” this spot uses these metaphors to show what it’s like if you win the California Lottery’s new Taxes Paid Scratchers tickets. Taxes Paid eliminates the federal tax payment on the top prize and recipients take home the full amount while the California Lotto pays all taxes associated–no questions asked.
Credits
Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Greg Buri, Basil Cowieson, creative directors; Jenn Tranbarger, sr. art director; Anne Sanguinetti, sr. copywriter; Kacey Coburn, copywriter; Kristen Knape, strategy director; Paul Albanese, director of broadcast production; Jessica Gardner, broadcast producer. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Julie Ahlberg, producer; Tonya Bertino, production supervisor; Tim Collins, assistant production supervisor; Molly Gilula, second assistant production supervisor. Editorial Spinach Heidi Black, editor; Jonathan Carpio, producer. VFX/Post Jason Schugardt, special effects supervisor; Robert Owens, exec producer. Music Massive Music Ben Einziger, sr. composer; Jessica Einziger, head of production.
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
