A man is so engrossed in his $20 California Lottery Playbook containing six games of Scratchers that he is oblivious to what’s going around him. It’s a book he can’t put down as he walks through Venice Beach, Calif. Not even the excitement and action of the boardwalk can distract him for the game pages.
Nez Khammel directed via production house Furlined for agency David&Goliath, Los Angeles.
Client California Lottery Agency David&Goliath, L.A. David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Ben Purcell, Steve Yee, group creative director; Greg Buri, creative director/copywriter; Basil Cowieson, creative director/art director; Kristen Knape, strategic planning director; Jessica Watts, strategic planner; Paul Albanese, director of broadcast production; Jessica Gardner, broadcast producer; Mike Geiger, chief digital officer; Robert Boucher, director of digital delivery & technology; Michael Karney, digital production & technology manager; Ardon Hall, sr. interactive developer; Keenan Howard, digital production coordinator. Production Furlined Nez Khammel, director; Andrij Parekh, DP; Robert Herman, managing director/exec producer; Sheila Eisenstein, head of production; Pete Vitale, line producer. Editorial Spinach Editorial Andy McGraw, editor (c/o Stitch Editorial); Jonathan Carpio, producer; Ronnie Shatto, assistant editor. Post Company 3 Bob Festa, colorist. Online & VFX Method Studios Noah Caddis, Flame artist; Robert Owens, exec producer; Stephanie Allis, producer. Music “Hey My Man” by The Babes. Audio Post Lime Studios Sam Casas, sound mixer/engineer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
