A man is so engrossed in his $20 California Lottery Playbook containing six games of Scratchers that he is oblivious to what’s going around him. It’s a book he can’t put down as he walks through Venice Beach, Calif. Not even the excitement and action of the boardwalk can distract him for the game pages.
Nez Khammel directed via production house Furlined for agency David&Goliath, Los Angeles.
Client California Lottery Agency David&Goliath, L.A. David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Ben Purcell, Steve Yee, group creative director; Greg Buri, creative director/copywriter; Basil Cowieson, creative director/art director; Kristen Knape, strategic planning director; Jessica Watts, strategic planner; Paul Albanese, director of broadcast production; Jessica Gardner, broadcast producer; Mike Geiger, chief digital officer; Robert Boucher, director of digital delivery & technology; Michael Karney, digital production & technology manager; Ardon Hall, sr. interactive developer; Keenan Howard, digital production coordinator. Production Furlined Nez Khammel, director; Andrij Parekh, DP; Robert Herman, managing director/exec producer; Sheila Eisenstein, head of production; Pete Vitale, line producer. Editorial Spinach Editorial Andy McGraw, editor (c/o Stitch Editorial); Jonathan Carpio, producer; Ronnie Shatto, assistant editor. Post Company 3 Bob Festa, colorist. Online & VFX Method Studios Noah Caddis, Flame artist; Robert Owens, exec producer; Stephanie Allis, producer. Music “Hey My Man” by The Babes. Audio Post Lime Studios Sam Casas, sound mixer/engineer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
