This spot starring Christoper Walken (a slightly extended version of the :60 that will air during the 3rd quarter of the Super Bowl) is part of a larger integrated campaign that will roll out across various digital, social and promotion channels. The goal of the campaign is to introduce the next-generation Optima as a major evolution of the midsize sedan that stands out in a category happy to stay in the middle. With “Walken Closet,” Kia brings to life the audience mindset that Optima embodies: Kia and Optima are for drivers who choose exciting over expected and who choose to stand out rather than blend in.
A guy walks into his “Walken Closet” where actor Walken shows him beige socks which reflect a brand existence as compared to multi-colored socks which represent living life to the fullest. That segues to one of the closet walls opening to reveal the colorful sock of cars, namely the 2016 Kia Optima which is the antidote to the mundane monotony rampant in the midsize sedan category.
“Walken Closet” was directed by Matthijs Van Heijningen of MJZ for agency David&Goliath. This is
Credits
Client Kia Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Mike Geiger, chief digital officer; John O’Hea, Brandon Davis, creative directors; Shaun Wright, Mike Cornell, art directors; Joe Shaner, Andy Sciamanna, copywriters; Bernice Chao, Matt Koulermos, sr. digital art directors; Katherine Ahn, sr. designer; Frannie Rhodes, director of creative services; Kemit Ray, sr. project manager; Paul Albanese, director of broadcast production; Christopher Coleman, executive broadcast producer; Andrea Mariash, director of art production; Justine Kleeman, digital producer. Production MJZ Matthijs Van Heijningen, director; Joost van Gelder, DP; Eriks Krumins. sr. exec producer; Donald Taylor, producer. Editorial Cut+Run Steve Gandolfi, editor; Sean Fazende, assistant editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Farls, head of production. VFX/Post MPC Paul O’Shea, VFX creative director; Karen Anderson, VFX sr. producer; Mark Holden, VFX sr. compositor; Ricky Gausis, colorist; Meghan Lang, color exec producer; Rebecca Boorsma, color associate producer. Music & Sound Design stimmüng Cyrus Melchor, composer; Gus Koven, sound designer; Rory Doggett, creative director; Ceinwyn Clark, exec producer. Audio Post Margarita Mix Nathan Dubin, sound engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
