This spot starring Christoper Walken (a slightly extended version of the :60 that will air during the 3rd quarter of the Super Bowl) is part of a larger integrated campaign that will roll out across various digital, social and promotion channels. The goal of the campaign is to introduce the next-generation Optima as a major evolution of the midsize sedan that stands out in a category happy to stay in the middle. With “Walken Closet,” Kia brings to life the audience mindset that Optima embodies: Kia and Optima are for drivers who choose exciting over expected and who choose to stand out rather than blend in.
A guy walks into his “Walken Closet” where actor Walken shows him beige socks which reflect a brand existence as compared to multi-colored socks which represent living life to the fullest. That segues to one of the closet walls opening to reveal the colorful sock of cars, namely the 2016 Kia Optima which is the antidote to the mundane monotony rampant in the midsize sedan category.
“Walken Closet” was directed by Matthijs Van Heijningen of MJZ for agency David&Goliath. This is
Credits
Client Kia Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Mike Geiger, chief digital officer; John O’Hea, Brandon Davis, creative directors; Shaun Wright, Mike Cornell, art directors; Joe Shaner, Andy Sciamanna, copywriters; Bernice Chao, Matt Koulermos, sr. digital art directors; Katherine Ahn, sr. designer; Frannie Rhodes, director of creative services; Kemit Ray, sr. project manager; Paul Albanese, director of broadcast production; Christopher Coleman, executive broadcast producer; Andrea Mariash, director of art production; Justine Kleeman, digital producer. Production MJZ Matthijs Van Heijningen, director; Joost van Gelder, DP; Eriks Krumins. sr. exec producer; Donald Taylor, producer. Editorial Cut+Run Steve Gandolfi, editor; Sean Fazende, assistant editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Farls, head of production. VFX/Post MPC Paul O’Shea, VFX creative director; Karen Anderson, VFX sr. producer; Mark Holden, VFX sr. compositor; Ricky Gausis, colorist; Meghan Lang, color exec producer; Rebecca Boorsma, color associate producer. Music & Sound Design stimmüng Cyrus Melchor, composer; Gus Koven, sound designer; Rory Doggett, creative director; Ceinwyn Clark, exec producer. Audio Post Margarita Mix Nathan Dubin, sound engineer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
