Have you been emotionally harmed by a tasteless chicken sandwich? A sandwich so soggy, dry or bland it leaves you joyless? Seems these days, everyone is throwing their chicken sandwich hat into the ring. But just because it’s in the ring doesn’t mean it’s good. Fact is, people have been super vocal online about chicken sandwiches that have let them down. But who’s advocating for them? Who’s fighting for their right to experience the joyful, crispy, juicy, flavorful chicken sandwich they deserve? No one – until now! Chris P. Poultry, Chicken Sandwich Lawyer extraordinaire is on the right side of chicken sandwich justice, fighting for our rights by offering just compensation: a free Jollibee Chickenwich™. Much like the scales of justice, Jollibee’s Chickenwich™ offers the perfect balance of crispiness and juiciness. And a whole lot of joy.
Part of a “Justice is Best Served Crispy” campaign for Jollibee from David& Goliath in Los Angeles, this spot–directed by Alex Grossman of Spinach–introduces us to Chris P. Poultry. The commercial is tongue-in-cheek reminiscent of attorney ads on TV.
Credits
Client Jollibee Foods Corporation Agency David& Goliath, Los Angeles David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Josh Miller, executive creative director; Jason Miller, associate creative director (copy); Rory Odani, associate creative director (art); Katherine Ahn, sr. designer; Kaveri Gautam, strategy director; Karl Blevins, jr. strategist; Paul Albanese, managing director, broadcast production; Rob Sondik, executive producer; Peter Bassett, managing director, integrated production; Allison Minton, digital producer. Production Company Spinach Alex Grossman, director; Adam Bright, managing director/exec producer; Jonathan Carpio, exec producer; Josh Miller, TikTok director; Rob Hauer, DP; Vincent Terrazzino, line producer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Cristy Torres, post producer; Marshall Thompson, assistant editor. VFX Spinach Adam Bright, managing director/exec producer; Christopher Moore, Flame lead; Ian Dawson, producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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