Have you been emotionally harmed by a tasteless chicken sandwich? A sandwich so soggy, dry or bland it leaves you joyless? Seems these days, everyone is throwing their chicken sandwich hat into the ring. But just because it’s in the ring doesn’t mean it’s good. Fact is, people have been super vocal online about chicken sandwiches that have let them down. But who’s advocating for them? Who’s fighting for their right to experience the joyful, crispy, juicy, flavorful chicken sandwich they deserve? No one – until now! Chris P. Poultry, Chicken Sandwich Lawyer extraordinaire is on the right side of chicken sandwich justice, fighting for our rights by offering just compensation: a free Jollibee Chickenwich™. Much like the scales of justice, Jollibee’s Chickenwich™ offers the perfect balance of crispiness and juiciness. And a whole lot of joy.
Part of a “Justice is Best Served Crispy” campaign for Jollibee from David& Goliath in Los Angeles, this spot–directed by Alex Grossman of Spinach–introduces us to Chris P. Poultry. The commercial is tongue-in-cheek reminiscent of attorney ads on TV.
Credits
Client Jollibee Foods Corporation Agency David& Goliath, Los Angeles David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Josh Miller, executive creative director; Jason Miller, associate creative director (copy); Rory Odani, associate creative director (art); Katherine Ahn, sr. designer; Kaveri Gautam, strategy director; Karl Blevins, jr. strategist; Paul Albanese, managing director, broadcast production; Rob Sondik, executive producer; Peter Bassett, managing director, integrated production; Allison Minton, digital producer. Production Company Spinach Alex Grossman, director; Adam Bright, managing director/exec producer; Jonathan Carpio, exec producer; Josh Miller, TikTok director; Rob Hauer, DP; Vincent Terrazzino, line producer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Cristy Torres, post producer; Marshall Thompson, assistant editor. VFX Spinach Adam Bright, managing director/exec producer; Christopher Moore, Flame lead; Ian Dawson, producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
