Agency David&Goliath has launched the “CA Believes” initiative for the California Lottery which recognizes and celebrates individuals who aspire to “Believe in Something Bigger.” The campaign consists of a series of six inspirational short films, each featuring the real life story of different individuals in California who are defying the odds, changing lives and chasing their dreams on a daily basis.
“’Believe in Something Bigger’ started as a tagline for Powerball. But soon we realized it could mean something bigger,” said David Angelo, founder and chairman of David&Goliath. “It became the start of a movement. And it inspired us to find six different people in different places doing some pretty special things.”
One of the films focuses on Bruno Serato, a restaurant owner in Anaheim, California, who pays it forward by preparing 1,000 plates of pasta each day to children in need. Todd Krolczyk of Arts & Sciences directed the shorts, including the one simply titled “Bruno,” introducing us to the pasta man.
The films are housed at http://cabelieves.com/. , a website that also includes a call-to-action that asks users to tweet or upload their own stories–using the hashtag #CADream–about what inspires them to “Believe in Something Bigger.”
CreditsClient California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Greg Buri, Basil Cowieson, creative directors; Todd Rone Parker, Scott Pargett, sr. art directors; Daniel Kelly, sr. copywriter; Mike Wilson, Mike Wilson; Courtney Pulver, copywriter; Kristen Knape, director, strategic planning; Paul Albanese, Carol Lombard, managing directors of broadcast production; Katie Johnson, Mia Lischer, broadcast producers; Jennifer Giannettoni, sr. broadcast producer; Josh Crick, director of digital; Robert Boucher, director of digital delivery and technology; Michael Karney, digital production and technology manager. Production (digital) Deploy Inc. Production Arts & Sciences Todd Krolczyk, director; Michael Lockridge, JP Perry, DPs; Nancy Novokmet, co-founder; Mal Ward, managing director/partner; Marc Marrie, exec producer/partner; Christopher Broyles, line producer. Editorial/Post Spinach Productions Art Castle, editor, colorist/VFX; Jonathan Carpio, producer. Music Yessian Marmoset, Terrorbird Sound Design/Mix Margarita Mix Nathan Dubin, Jimmy Hite, sound engineers.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More