Created by TBWAChiatDay NY, this spot takes us to a concert where virtuoso violinist Itzhak Perlman is replaced by actress Rhea Perlman, underscoring the fact that you wouldn’t let someone else do your job. Hence, if your wealth manager isn’t managing your investments, then perhaps you need a different kind of wealth manager like those offered by BNY Mellon Wealth Management.
David Shane of O Positive directed Rhea Perlman as a musical soloist to cringe by.
Client BNY Mellon Wealth Management Agency TBWA\Chiat\Day, New York Rob Schwartz, CEO; Matt Ian, executive creative director; Tony Bennett, global creative director; Bryan Flynn, associate creative director/copywriter; Sal DeStefano, associate creative director/art director; Chad Hopenwasser, head of integrated production; Jason Souter, group executive producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Sebastian Pfaffenbichler, DP; Maia Javan, production designer. Editorial Spot Welders Kevin Zimmerman, editor; Stephanie Crane, assistant editor; Joanne Ferraro, exec producer; Amanda Slammin, producer. VFX The Mill Dan Roberts, VFX supervisor; Mary Hayden, production coordinator; Philip Whalley, VFX producer; Tara DeMarco, Felix Urquiza, shoot supervisors; Glyn Tebbutt, 2D lead; Brad Scott, 2D artist. Post TCHYA! Peter Amante, Matt troub, Flame artists; Jen Sienkwicz, exec producer. Post The Mill Adam Scott, colorist; Thatcher Peterson, executive color producer; Antonio Hardy, color producer; Diane Valera, color coordinator. Audio Post Heard City Phil Loeb, Jodi Levine, mixers; Elizabeth McClanahan, assistant mixer; Gloria Pitagorsky, exec producer; Sasha Awn, producer.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
