Created by TBWAChiatDay NY, this spot takes us to a concert where virtuoso violinist Itzhak Perlman is replaced by actress Rhea Perlman, underscoring the fact that you wouldn’t let someone else do your job. Hence, if your wealth manager isn’t managing your investments, then perhaps you need a different kind of wealth manager like those offered by BNY Mellon Wealth Management.
David Shane of O Positive directed Rhea Perlman as a musical soloist to cringe by.
Client BNY Mellon Wealth Management Agency TBWA\Chiat\Day, New York Rob Schwartz, CEO; Matt Ian, executive creative director; Tony Bennett, global creative director; Bryan Flynn, associate creative director/copywriter; Sal DeStefano, associate creative director/art director; Chad Hopenwasser, head of integrated production; Jason Souter, group executive producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Sebastian Pfaffenbichler, DP; Maia Javan, production designer. Editorial Spot Welders Kevin Zimmerman, editor; Stephanie Crane, assistant editor; Joanne Ferraro, exec producer; Amanda Slammin, producer. VFX The Mill Dan Roberts, VFX supervisor; Mary Hayden, production coordinator; Philip Whalley, VFX producer; Tara DeMarco, Felix Urquiza, shoot supervisors; Glyn Tebbutt, 2D lead; Brad Scott, 2D artist. Post TCHYA! Peter Amante, Matt troub, Flame artists; Jen Sienkwicz, exec producer. Post The Mill Adam Scott, colorist; Thatcher Peterson, executive color producer; Antonio Hardy, color producer; Diane Valera, color coordinator. Audio Post Heard City Phil Loeb, Jodi Levine, mixers; Elizabeth McClanahan, assistant mixer; Gloria Pitagorsky, exec producer; Sasha Awn, producer.
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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