Created by TBWAChiatDay NY, this spot takes us to a concert where virtuoso violinist Itzhak Perlman is replaced by actress Rhea Perlman, underscoring the fact that you wouldn’t let someone else do your job. Hence, if your wealth manager isn’t managing your investments, then perhaps you need a different kind of wealth manager like those offered by BNY Mellon Wealth Management.
David Shane of O Positive directed Rhea Perlman as a musical soloist to cringe by.
Client BNY Mellon Wealth Management Agency TBWA\Chiat\Day, New York Rob Schwartz, CEO; Matt Ian, executive creative director; Tony Bennett, global creative director; Bryan Flynn, associate creative director/copywriter; Sal DeStefano, associate creative director/art director; Chad Hopenwasser, head of integrated production; Jason Souter, group executive producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Sebastian Pfaffenbichler, DP; Maia Javan, production designer. Editorial Spot Welders Kevin Zimmerman, editor; Stephanie Crane, assistant editor; Joanne Ferraro, exec producer; Amanda Slammin, producer. VFX The Mill Dan Roberts, VFX supervisor; Mary Hayden, production coordinator; Philip Whalley, VFX producer; Tara DeMarco, Felix Urquiza, shoot supervisors; Glyn Tebbutt, 2D lead; Brad Scott, 2D artist. Post TCHYA! Peter Amante, Matt troub, Flame artists; Jen Sienkwicz, exec producer. Post The Mill Adam Scott, colorist; Thatcher Peterson, executive color producer; Antonio Hardy, color producer; Diane Valera, color coordinator. Audio Post Heard City Phil Loeb, Jodi Levine, mixers; Elizabeth McClanahan, assistant mixer; Gloria Pitagorsky, exec producer; Sasha Awn, producer.
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
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