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    David Shane Directs “Best Friends” Robert De Niro and Asa Butterfield For Uber One

    By SHOOTUpdated:No Comments2495 Views

    Uber has unveiled a new multi-channel campaign for Uber One, which currently has more than 1 million members in the U.K., helping users to save money on Uber and Uber Eats. The campaign, which launched in the U.K. on Friday (10/27), stars Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield. 

    Directed by two-time DGA Award nominee David Shane and produced by O Positive, the piece features De Niro and Butterfield forming an unlikely friendship after bonding over their uniquely shared passion for eating food and going places. 

    The campaign showcases fun and heartwarming vignettes of the two stars bonding while getting Uber rides around London and enjoying dishes from Uber Eats. The commercial will be featured across TV, BVOD, cinema, and digital, featuring cuts ranging from six seconds to longer formats.

    This is the long-form version of “Best Friends.”

    Credits

    Client Uber Agency Mother Production Company O Positive David Shane, director; Nell Jordan, producer; Ralph Laucella, Marc Grill, Nell Jordan, exec producers; Justin Brown, DP; Dan Betteridge, production designer; Polly Leach, production manager. Editorial The Quarry Paul Watts, Scot Crane, editors. Postproduction 1920 SFX Ludo Fealy, VFX supervisor; Jamie Stitson, 2D lead; Kai Van Beers, colorist; Charlotte Griffin, VFX producer. Music Licensing Arnold Hattingh at Theodore Sound House No8 Sam Robson, sound engineer. Media Agency EssenceMediacom

    Media Type:Commercial: Television
    ScreenWork Categories:Short film
    Video Tags:David ShaneO Positive



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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