Uber has unveiled a new multi-channel campaign for Uber One, which currently has more than 1 million members in the U.K., helping users to save money on Uber and Uber Eats. The campaign, which launched in the U.K. on Friday (10/27), stars Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield.
Directed by two-time DGA Award nominee David Shane and produced by O Positive, the piece features De Niro and Butterfield forming an unlikely friendship after bonding over their uniquely shared passion for eating food and going places.
The campaign showcases fun and heartwarming vignettes of the two stars bonding while getting Uber rides around London and enjoying dishes from Uber Eats. The commercial will be featured across TV, BVOD, cinema, and digital, featuring cuts ranging from six seconds to longer formats.
This is the long-form version of “Best Friends.”
CreditsClient Uber Agency Mother Production Company O Positive David Shane, director; Nell Jordan, producer; Ralph Laucella, Marc Grill, Nell Jordan, exec producers; Justin Brown, DP; Dan Betteridge, production designer; Polly Leach, production manager. Editorial The Quarry Paul Watts, Scot Crane, editors. Postproduction 1920 SFX Ludo Fealy, VFX supervisor; Jamie Stitson, 2D lead; Kai Van Beers, colorist; Charlotte Griffin, VFX producer. Music Licensing Arnold Hattingh at Theodore Sound House No8 Sam Robson, sound engineer. Media Agency EssenceMediacom
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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