Uber has unveiled a new multi-channel campaign for Uber One, which currently has more than 1 million members in the U.K., helping users to save money on Uber and Uber Eats. The campaign, which launched in the U.K. on Friday (10/27), stars Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield.
Directed by two-time DGA Award nominee David Shane and produced by O Positive, the piece features De Niro and Butterfield forming an unlikely friendship after bonding over their uniquely shared passion for eating food and going places.
The campaign showcases fun and heartwarming vignettes of the two stars bonding while getting Uber rides around London and enjoying dishes from Uber Eats. The commercial will be featured across TV, BVOD, cinema, and digital, featuring cuts ranging from six seconds to longer formats.
This is the long-form version of “Best Friends.”
CreditsClient Uber Agency Mother Production Company O Positive David Shane, director; Nell Jordan, producer; Ralph Laucella, Marc Grill, Nell Jordan, exec producers; Justin Brown, DP; Dan Betteridge, production designer; Polly Leach, production manager. Editorial The Quarry Paul Watts, Scot Crane, editors. Postproduction 1920 SFX Ludo Fealy, VFX supervisor; Jamie Stitson, 2D lead; Kai Van Beers, colorist; Charlotte Griffin, VFX producer. Music Licensing Arnold Hattingh at Theodore Sound House No8 Sam Robson, sound engineer. Media Agency EssenceMediacom
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More