This comedy commercial for cable provider Spectrum features four evil pals–Death, a Werewolf, a Mummy and a Mad Scientist–enjoying poker night over a baseball game at Demon’s house. We observe the monsters’ easy camaraderie until Werewolf asks Demon to pause the game so he can go outside. Unfortunately something unthinkably evil ensues—Demon’s DirecTV NOW can’t pause TV, like Spectrum can—and someone will have to pay.
Directed by O Positive’s David Shane for agency Something Different, “Poker” is of the four spots to launch in the agency’s new campaign for Charter Communications’ Spectrum brand. The campaign centers on gripes that provoke customer loathing like deceptive pricing, service interruptions and a lack of channels and features.
CreditsClient Charter Communications/Spectrum Agency Something Different Tommy Henvey, chief creative; Patti McConnell, managing partner/executive producer; Richard Ryan, group creative director; Garrett Crabb, sr. producer; Christine Dodd, marketing director; Jamie Eisman, production coordinator. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer; Marc Laliberte-Else, DP; Dan Ouellete, production designer. Editorial Crew Cuts Jake Jacobsen, partner/editor; Jake Trill, assistant editor; Sara Arnold, producer; Stephanie Norris, post EFX producer. Music JSM Music Joel Simon, chief creative officer; Jeff Fiorello, exec producer; Joel Simon, Seamus Kilmartin, composers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More