Burger King Brazil is ready for the game, betting on another virtual campaign made for gamers. Its “Burger Glitch” campaign–from agency DAVID São Paulo–invites consumers to enter a hunt for buggy deals littered on the Burger King app and social channels that offer up to 40% off.
This campaign spot highlights common gaming glitches that gamers are all too familiar with. “We want to approach gamers the Burger King way. Celebrating the imperfections of the world, laughing at mistakes, embracing the uproar. That’s being “your way,” adds Rogério Chaves, DAVID’s creative director.
LOBO in São Paulo served as production and VFX house. LOBO’s Gabriel Nobrega directed the “Glitch” commercial.
Credits
Client Burger King Brazil Agency DAVID São Paulo Pancho Cassis, global chief creative officer; Edgard Gianesi, Renata Leao, executive creative directors; Fabricio Pretto, Rogerio Chaves, creative directors; Renato Simon, Andre Mezzomo, creatives; Fernanda Peixoto, Tuna Canepari, Ana Beatriz Duarte, producers; Tony Ferreira, Gustavo Nanes, Arthur Gregolini, innovation & tech; Bruno Gonçalves, Bruno Portela, Fernanda Angelo, Gabriella Machado, Ully Correa, Natália Ferrini, Maiara Amaral, João Capusso, content; Mailson Dutra, Ana Veiga, data intelligence. Production/Visual Effects LOBO, Sao Paulo, Brazil Gabriel Nobrega, director; Danilo Enoki, lead CG, compositor; Felipe Frazao, lead 2D animation; Marcio Guerra, storyboard; Natan Zuanaci, Milton Dias, Marcos Smirkof, Natan Ernani e Guto Sposito, 3D modeling; Michel Maron, Larissa Paz, Camila Silva, Andre Lorenzini, Camila Xavier, Fernando Fracarolli, Fellype Navarro, Yumi Watari, Leonardo Deserbelles, 3D animation; Patricia Lobo, George Damiani, Victor Trovato, 3D render; Rafael Joy, Rafael Shiva e Murilo Barbelli, 3D rigging; Marcos Rigobello, 2D animation; Marccos Chaves, Thomas Mena, motion; Leandro Pena, lead compositor; Denis Milani, compositor; Clara Morelli, Tatiana Caparelli, post lead; Rosângela Gomes, Cristiane Santos, Bruna Boretto, 3D coordination; Eduardo Silva, Ricardo Vaz, postproduction. (Toolbox: Maya, Photoshop, Substance Painter, Chaos Vray, After Effects)
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
