Burger King Brazil is ready for the game, betting on another virtual campaign made for gamers. Its “Burger Glitch” campaign–from agency DAVID São Paulo–invites consumers to enter a hunt for buggy deals littered on the Burger King app and social channels that offer up to 40% off.
This campaign spot highlights common gaming glitches that gamers are all too familiar with. “We want to approach gamers the Burger King way. Celebrating the imperfections of the world, laughing at mistakes, embracing the uproar. That’s being “your way,” adds Rogério Chaves, DAVID’s creative director.
LOBO in São Paulo served as production and VFX house. LOBO’s Gabriel Nobrega directed the “Glitch” commercial.
Credits
Client Burger King Brazil Agency DAVID São Paulo Pancho Cassis, global chief creative officer; Edgard Gianesi, Renata Leao, executive creative directors; Fabricio Pretto, Rogerio Chaves, creative directors; Renato Simon, Andre Mezzomo, creatives; Fernanda Peixoto, Tuna Canepari, Ana Beatriz Duarte, producers; Tony Ferreira, Gustavo Nanes, Arthur Gregolini, innovation & tech; Bruno Gonçalves, Bruno Portela, Fernanda Angelo, Gabriella Machado, Ully Correa, Natália Ferrini, Maiara Amaral, João Capusso, content; Mailson Dutra, Ana Veiga, data intelligence. Production/Visual Effects LOBO, Sao Paulo, Brazil Gabriel Nobrega, director; Danilo Enoki, lead CG, compositor; Felipe Frazao, lead 2D animation; Marcio Guerra, storyboard; Natan Zuanaci, Milton Dias, Marcos Smirkof, Natan Ernani e Guto Sposito, 3D modeling; Michel Maron, Larissa Paz, Camila Silva, Andre Lorenzini, Camila Xavier, Fernando Fracarolli, Fellype Navarro, Yumi Watari, Leonardo Deserbelles, 3D animation; Patricia Lobo, George Damiani, Victor Trovato, 3D render; Rafael Joy, Rafael Shiva e Murilo Barbelli, 3D rigging; Marcos Rigobello, 2D animation; Marccos Chaves, Thomas Mena, motion; Leandro Pena, lead compositor; Denis Milani, compositor; Clara Morelli, Tatiana Caparelli, post lead; Rosângela Gomes, Cristiane Santos, Bruna Boretto, 3D coordination; Eduardo Silva, Ricardo Vaz, postproduction. (Toolbox: Maya, Photoshop, Substance Painter, Chaos Vray, After Effects)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
