Burger King Brazil is ready for the game, betting on another virtual campaign made for gamers. Its “Burger Glitch” campaign–from agency DAVID São Paulo–invites consumers to enter a hunt for buggy deals littered on the Burger King app and social channels that offer up to 40% off.
This campaign spot highlights common gaming glitches that gamers are all too familiar with. “We want to approach gamers the Burger King way. Celebrating the imperfections of the world, laughing at mistakes, embracing the uproar. That’s being “your way,” adds Rogério Chaves, DAVID’s creative director.
LOBO in São Paulo served as production and VFX house. LOBO’s Gabriel Nobrega directed the “Glitch” commercial.
Credits
Client Burger King Brazil Agency DAVID São Paulo Pancho Cassis, global chief creative officer; Edgard Gianesi, Renata Leao, executive creative directors; Fabricio Pretto, Rogerio Chaves, creative directors; Renato Simon, Andre Mezzomo, creatives; Fernanda Peixoto, Tuna Canepari, Ana Beatriz Duarte, producers; Tony Ferreira, Gustavo Nanes, Arthur Gregolini, innovation & tech; Bruno Gonçalves, Bruno Portela, Fernanda Angelo, Gabriella Machado, Ully Correa, Natália Ferrini, Maiara Amaral, João Capusso, content; Mailson Dutra, Ana Veiga, data intelligence. Production/Visual Effects LOBO, Sao Paulo, Brazil Gabriel Nobrega, director; Danilo Enoki, lead CG, compositor; Felipe Frazao, lead 2D animation; Marcio Guerra, storyboard; Natan Zuanaci, Milton Dias, Marcos Smirkof, Natan Ernani e Guto Sposito, 3D modeling; Michel Maron, Larissa Paz, Camila Silva, Andre Lorenzini, Camila Xavier, Fernando Fracarolli, Fellype Navarro, Yumi Watari, Leonardo Deserbelles, 3D animation; Patricia Lobo, George Damiani, Victor Trovato, 3D render; Rafael Joy, Rafael Shiva e Murilo Barbelli, 3D rigging; Marcos Rigobello, 2D animation; Marccos Chaves, Thomas Mena, motion; Leandro Pena, lead compositor; Denis Milani, compositor; Clara Morelli, Tatiana Caparelli, post lead; Rosângela Gomes, Cristiane Santos, Bruna Boretto, 3D coordination; Eduardo Silva, Ricardo Vaz, postproduction. (Toolbox: Maya, Photoshop, Substance Painter, Chaos Vray, After Effects)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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