Truly Hard Seltzer is rolling out its “No One is Just One Flavor” campaign with global pop star Dua Lipa. Created by Goodby Silverstein & Partners, the campaign celebrates the unique flavors of Truly and the unique sides to each one of us,
Directed by David LaChapelle via production house Superprime, this commercial starring Dua Lipa is set to debut on Saturday Night Live on May 22. Set to her platinum hit “Physical,” the spot shows Dua Lipa as more than a pop star. She’s bilingual, a dog mom, and a yoga enthusiast, for example.
“In this rather polarized day and age, Truly has opted to openly celebrate the many sides of all of us. It’s a big, open-armed gesture of acceptance that is really needed right now,” said Jeff Goodby, co-chairman and partner of Goodby Silverstein & Partners.
The brand’s partnership with Dua Lipa stretches far beyond her appearance in the TV spot. She’ll be featured in social, digital, and out-of-home, as well as point-of-sale, where Truly drinkers will have a chance to win more than $1 million in concert prizes, including VIP experiences to meet the pop star and attend a performance this fall. The campaign will also include “Truly Inspired,” a 2021 summer content and livestream concert series produced by Live Nation featuring artists hand-picked by Dua Lipa.
Credits
Client Boston Beer Company, Truly Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Hanna Wittmark, Kate Baynham, creative directors; Nando Sperb, art director; Gustav Johansson, Clemens Zlami, copywriters; Tana Cieciora, designer; Leila Gage, Margarete Brett-Kearns, co-directors of production; Matt Flaker, executive broadcast producer; Molly Troy, sr. broadcast producer; Joni Wittrup, sr. producer; Jackie Kelly, associate producer; Stephanie Bousquet, brand strategy director; Ida Persson, sr. brand strategist; Victoria Barbatelli, communication strategy director. Production Superprime David LaChapelle, director; Roman Vasyanov, DP; Michelle Ross, managing director; Rebecca Skinner, managing director/EP; Charlotte Woodhead, exec producer; Matt Sanders, head of production; Carr Donald, line producer, UPM; Alina Stevens, production supervisor; Jessica Tomson, assistant production supervisor. Editorial Work Editorial Nick Rondeau, editor; Oliver Hecks, assistant editor; Jane Dilworth, founding partner; Brandee Probasco, head of production; Marlo Baird, exec producer; Jamie Lynn Peritt, sr. producer. Audio Post Mix/Sound Design Lime Studios Joel Waters, mixer; Collin Thomas, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer; Sam Sotomura, producer. VFX Mathematic Jason Bartnett, exec producer; Natia Sopromadze, producer; Fred Venet, creative director, 2D lead artist; David Parker, shoot supervisor; Emeric Samir, VFX supervisor, 3D lead artist & Nuke; Berika Lobzhanidze, 3D artist; Julien Michel, 2D artist; Ruben Sellem, Fred Venet, Jules Bourdain, Chole Hamon, Jong-Ha Kim, Anna Bolshakova, Merve Noksan, 2D animation; Nahuel Bardi, Sandro Rybak, Henri Recule, illustrators; Marcos Chin, Dua design; Cedric Blondelle, Nuke; Fabien Coupez, Michael Bianchi, Samuel Roux, Flame & beauty; Romain Beltran, VFX editor. Telecine Company 3 Dave Hussey, colorist; James Harmon, color assist; Mario Castro, color producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
