Airing in markets where Fios is available, this spot shows what happens when a Fios tech support professional realizes that the customer he’s speaking to is none other than the tennis legend (and legendary curmudgeon) John McEnroe. Everything goes well until the tech support pro gets a little too comfortable.
David Gray of Station Film directed this :60 (with a :30 version) out of McCann New York
CreditsClient Fios by Verizon Agency McCann New York Chris Mitton, Caprice Yu, executive creative directors; Richard Cohen, sr. art director; Peter Sherer, sr. copywriter; Michele Ferone, SVP, director of Verizon production. Production Station Film David Gray, director; Stephen Orent, managing partner; Caroline Gibney, partner/exec producer; Michelle Towse, exec producer; Rachel Perkins, producer. Postproduction Friendshop! Bryan Wetzel, editor; Maggie Sloane, assistant editor; Melissa Mapes, exec producer; Garrett Crabb, producer. Graphics & Design Charlex Alex Jarman, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More