Airing in markets where Fios is available, this spot shows what happens when a Fios tech support professional realizes that the customer he’s speaking to is none other than the tennis legend (and legendary curmudgeon) John McEnroe. Everything goes well until the tech support pro gets a little too comfortable.
David Gray of Station Film directed this :60 (with a :30 version) out of McCann New York
Client Fios by Verizon Agency McCann New York Chris Mitton, Caprice Yu, executive creative directors; Richard Cohen, sr. art director; Peter Sherer, sr. copywriter; Michele Ferone, SVP, director of Verizon production. Production Station Film David Gray, director; Stephen Orent, managing partner; Caroline Gibney, partner/exec producer; Michelle Towse, exec producer; Rachel Perkins, producer. Postproduction Friendshop! Bryan Wetzel, editor; Maggie Sloane, assistant editor; Melissa Mapes, exec producer; Garrett Crabb, producer. Graphics & Design Charlex Alex Jarman, exec producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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