Football season is back (virtually for now)! Chelsea Pictures’ David Gordon Green remotely directs EA Sports Madden’s latest spot, “The Spokesplayer,” for agency Johannes Leonardo.
While NFL players are too busy creating, your Spokesplayer, King Keraun, is stepping into the spotlight and is here to report all that’s new wit this year’s EA Madden. Say goodbye to tradition and welcome to a whole new era with Madden 21.
Client EA Sports Agency Johannes Leonardo Omid Amidi, creative director; Brett Fisher, executive producer; Doug Moffitt, sr. producer; Meg Piro, Andrew Raine, Brendan Smith, strategists; Mina Mikhael, Jacobi Mehringer, art directors; Thomas Woods, copywriter. Production Chelsea Pictures David Gordon Green, director; Lisa Mehling, owner/exec producer; Pat McGoldrick, VP/exec producer; Shanah Blevins, sr. producer; Michael Simmonds, DP; Christopher Spellman, production designer; Brian Stevens, first assistant director; Greg Grill, production supervisor. Editorial Arcade Jeff Ferruzzo, editor; Sila Soyer, exec producer. VFX Preymaker Angus Kneale, chief creative; Verity Kneale, Melanie Wickham, exec producers
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
