Football season is back (virtually for now)! Chelsea Pictures’ David Gordon Green remotely directs EA Sports Madden’s latest spot, “The Spokesplayer,” for agency Johannes Leonardo.
While NFL players are too busy creating, your Spokesplayer, King Keraun, is stepping into the spotlight and is here to report all that’s new wit this year’s EA Madden. Say goodbye to tradition and welcome to a whole new era with Madden 21.
Client EA Sports Agency Johannes Leonardo Omid Amidi, creative director; Brett Fisher, executive producer; Doug Moffitt, sr. producer; Meg Piro, Andrew Raine, Brendan Smith, strategists; Mina Mikhael, Jacobi Mehringer, art directors; Thomas Woods, copywriter. Production Chelsea Pictures David Gordon Green, director; Lisa Mehling, owner/exec producer; Pat McGoldrick, VP/exec producer; Shanah Blevins, sr. producer; Michael Simmonds, DP; Christopher Spellman, production designer; Brian Stevens, first assistant director; Greg Grill, production supervisor. Editorial Arcade Jeff Ferruzzo, editor; Sila Soyer, exec producer. VFX Preymaker Angus Kneale, chief creative; Verity Kneale, Melanie Wickham, exec producers
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
