Football season is back (virtually for now)! Chelsea Pictures’ David Gordon Green remotely directs EA Sports Madden’s latest spot, “The Spokesplayer,” for agency Johannes Leonardo.
While NFL players are too busy creating, your Spokesplayer, King Keraun, is stepping into the spotlight and is here to report all that’s new wit this year’s EA Madden. Say goodbye to tradition and welcome to a whole new era with Madden 21.
CreditsClient EA Sports Agency Johannes Leonardo Omid Amidi, creative director; Brett Fisher, executive producer; Doug Moffitt, sr. producer; Meg Piro, Andrew Raine, Brendan Smith, strategists; Mina Mikhael, Jacobi Mehringer, art directors; Thomas Woods, copywriter. Production Chelsea Pictures David Gordon Green, director; Lisa Mehling, owner/exec producer; Pat McGoldrick, VP/exec producer; Shanah Blevins, sr. producer; Michael Simmonds, DP; Christopher Spellman, production designer; Brian Stevens, first assistant director; Greg Grill, production supervisor. Editorial Arcade Jeff Ferruzzo, editor; Sila Soyer, exec producer. VFX Preymaker Angus Kneale, chief creative; Verity Kneale, Melanie Wickham, exec producers
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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