David Findlay, who earned a slot in this year’s SHOOT New Directors Showcase, helmed this spec piece, You Know Where You Belong, as a visual poem celebrating the mind of the restless.
Cinematographer Farhad Ghaderi (nominated for a UKMVA this month) shot it on 35mm in Vancouver, BC. You Know Where You Belong was made with friends, OPC acting as exec producers and the support of local company Boldly and Montreal house Les Enfants.
Production David Findlay, director; Joaquin Cardoner, Mia Metz, Sultan Al Saud, producers; OPC, exec producers; Shelby Manton co-producer. Made in association with Boldly & Les Enfants. Farhad Ghaderi, DP; Kathleen Loski, production designer; Joseph Carney, 1st assistant director; Nina Maidment, stylist. Casting VAKA Katrin Braga, casting. Editorial Alexander Farah, editor. Sound Design Mitchell Allen Audio Mix Vapor Art Mullin Color Sam Giling, colorist. Cast Emma Johnson, Joe Dion Buffalo, Tatenda Hatugari, Tony Giroux, Andres Joseph, Dora Prieto, Sam Gilling, Tarique Imani Atkinson, Shar Michelle, Epik Bothe, Classic Bothe, Era Bothe, Chris Garnier, Nicole Harney, Jad Al Arid, Charmaine Wilson, Jazmine Campanale, Donald Sales, Jasmine Mander, Linda Watters, Nelson Wong, Amy King, Ivan Rickardliow, Cora Hall Special Thanks Adam Osten at Panavision, Jean-Sรฉbastien Chambonnet at Mels, Anne Hubbell at Kodak, Alyssa Sinclair at Vapor, Anita Cirillo at Gallery Jones, Max Bailey, Paul Snider, Sarah McCarthey, Cรฉline Ceillier
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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