Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created this film, Farewell to the Forest, which aims to bring what is perceived to be a distant problem into people’s everyday lives.
In this short, we see a tree leave the forest to head for the city, reasoning that its chances for survival might be better in an urban center given the high rate of deforestation.
Unilever believes that as a business, it is crucial to operate sustainably and to help consumers live sustainably. In partnership with WWF, Unilever will help protect one million trees in two of the most threatened forest areas in the world, Brazil and Indonesia. Furthermore, the campaign complements Unilever’s wider plan to source 100% of its agricultural raw materials sustainably and halve the environmental footprint of the making and use of their products by 2020.
The short was directed by Nico Perez Veiga of production house PRIMO.
Credits
Client Global Unilever Agencies DAVID Buenos Aires/Ogilvy & Mather London Joaquin Cubria, Ignacio Ferioli, executive creative directors (DAVID); Andre Laurentino, global executive creative director (Ogilvy); Federico Plaza Montero, Nicolas Zarlenga, creative directors; Arthur Amorim Monteiro, creative; Veronica Beach, head of global production; Brenda Morrison Fell, executive producer; Jodi Shelley, planning partner. Production PRIMO Nico Perez Veiga, director; Gaby Carcova, exec producer; Sofia Ruival, line producer; Lol Crawley, DP. UK Production Pulse Films James Sorton, exec producer; Shirley O’Connor, Debbie Ninnis, line producers; Ash Lockmun, production manager; India Bradshaw, production assistant; Jez Oakley, 1st AD. Visual Effects/Tree Designers Millenium FX Rob Mayor, managing director; Karen Spencer, SFX producer; Fiona Cazaly, Charlie Bluett, makeup FX (MFX) tree supervisors; Liam Cooke, Ben Cooke, MFX performers; Natalie Elner, MFX technician. Editorial Final Cut Ashley Kraemer, editor; Michelle Corney, exec producer; Mike Radforth, assistant editor. Postproduction The Mill Mick Vincent, colorist; David Wishart, online lead; Amy Cooper, producer; Elena Pagliei, production assistant. Audio Final Cut Patch Rowland, mixer; Fred Pearson, mix assistant; Michelle Corney, exec producer. Music Big Sync Music, music supervisor. Aquilo, composer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
