Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created this film, Farewell to the Forest, which aims to bring what is perceived to be a distant problem into people’s everyday lives.
In this short, we see a tree leave the forest to head for the city, reasoning that its chances for survival might be better in an urban center given the high rate of deforestation.
Unilever believes that as a business, it is crucial to operate sustainably and to help consumers live sustainably. In partnership with WWF, Unilever will help protect one million trees in two of the most threatened forest areas in the world, Brazil and Indonesia. Furthermore, the campaign complements Unilever’s wider plan to source 100% of its agricultural raw materials sustainably and halve the environmental footprint of the making and use of their products by 2020.
The short was directed by Nico Perez Veiga of production house PRIMO.
Credits
Client Global Unilever Agencies DAVID Buenos Aires/Ogilvy & Mather London Joaquin Cubria, Ignacio Ferioli, executive creative directors (DAVID); Andre Laurentino, global executive creative director (Ogilvy); Federico Plaza Montero, Nicolas Zarlenga, creative directors; Arthur Amorim Monteiro, creative; Veronica Beach, head of global production; Brenda Morrison Fell, executive producer; Jodi Shelley, planning partner. Production PRIMO Nico Perez Veiga, director; Gaby Carcova, exec producer; Sofia Ruival, line producer; Lol Crawley, DP. UK Production Pulse Films James Sorton, exec producer; Shirley O’Connor, Debbie Ninnis, line producers; Ash Lockmun, production manager; India Bradshaw, production assistant; Jez Oakley, 1st AD. Visual Effects/Tree Designers Millenium FX Rob Mayor, managing director; Karen Spencer, SFX producer; Fiona Cazaly, Charlie Bluett, makeup FX (MFX) tree supervisors; Liam Cooke, Ben Cooke, MFX performers; Natalie Elner, MFX technician. Editorial Final Cut Ashley Kraemer, editor; Michelle Corney, exec producer; Mike Radforth, assistant editor. Postproduction The Mill Mick Vincent, colorist; David Wishart, online lead; Amy Cooper, producer; Elena Pagliei, production assistant. Audio Final Cut Patch Rowland, mixer; Fred Pearson, mix assistant; Michelle Corney, exec producer. Music Big Sync Music, music supervisor. Aquilo, composer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
