Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created this film, Farewell to the Forest, which aims to bring what is perceived to be a distant problem into people’s everyday lives.
In this short, we see a tree leave the forest to head for the city, reasoning that its chances for survival might be better in an urban center given the high rate of deforestation.
Unilever believes that as a business, it is crucial to operate sustainably and to help consumers live sustainably. In partnership with WWF, Unilever will help protect one million trees in two of the most threatened forest areas in the world, Brazil and Indonesia. Furthermore, the campaign complements Unilever’s wider plan to source 100% of its agricultural raw materials sustainably and halve the environmental footprint of the making and use of their products by 2020.
The short was directed by Nico Perez Veiga of production house PRIMO.
Credits
Client Global Unilever Agencies DAVID Buenos Aires/Ogilvy & Mather London Joaquin Cubria, Ignacio Ferioli, executive creative directors (DAVID); Andre Laurentino, global executive creative director (Ogilvy); Federico Plaza Montero, Nicolas Zarlenga, creative directors; Arthur Amorim Monteiro, creative; Veronica Beach, head of global production; Brenda Morrison Fell, executive producer; Jodi Shelley, planning partner. Production PRIMO Nico Perez Veiga, director; Gaby Carcova, exec producer; Sofia Ruival, line producer; Lol Crawley, DP. UK Production Pulse Films James Sorton, exec producer; Shirley O’Connor, Debbie Ninnis, line producers; Ash Lockmun, production manager; India Bradshaw, production assistant; Jez Oakley, 1st AD. Visual Effects/Tree Designers Millenium FX Rob Mayor, managing director; Karen Spencer, SFX producer; Fiona Cazaly, Charlie Bluett, makeup FX (MFX) tree supervisors; Liam Cooke, Ben Cooke, MFX performers; Natalie Elner, MFX technician. Editorial Final Cut Ashley Kraemer, editor; Michelle Corney, exec producer; Mike Radforth, assistant editor. Postproduction The Mill Mick Vincent, colorist; David Wishart, online lead; Amy Cooper, producer; Elena Pagliei, production assistant. Audio Final Cut Patch Rowland, mixer; Fred Pearson, mix assistant; Michelle Corney, exec producer. Music Big Sync Music, music supervisor. Aquilo, composer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
