Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created this film, Farewell to the Forest, which aims to bring what is perceived to be a distant problem into people’s everyday lives.
In this short, we see a tree leave the forest to head for the city, reasoning that its chances for survival might be better in an urban center given the high rate of deforestation.
Unilever believes that as a business, it is crucial to operate sustainably and to help consumers live sustainably. In partnership with WWF, Unilever will help protect one million trees in two of the most threatened forest areas in the world, Brazil and Indonesia. Furthermore, the campaign complements Unilever’s wider plan to source 100% of its agricultural raw materials sustainably and halve the environmental footprint of the making and use of their products by 2020.
The short was directed by Nico Perez Veiga of production house PRIMO.
Credits
Client Global Unilever Agencies DAVID Buenos Aires/Ogilvy & Mather London Joaquin Cubria, Ignacio Ferioli, executive creative directors (DAVID); Andre Laurentino, global executive creative director (Ogilvy); Federico Plaza Montero, Nicolas Zarlenga, creative directors; Arthur Amorim Monteiro, creative; Veronica Beach, head of global production; Brenda Morrison Fell, executive producer; Jodi Shelley, planning partner. Production PRIMO Nico Perez Veiga, director; Gaby Carcova, exec producer; Sofia Ruival, line producer; Lol Crawley, DP. UK Production Pulse Films James Sorton, exec producer; Shirley O’Connor, Debbie Ninnis, line producers; Ash Lockmun, production manager; India Bradshaw, production assistant; Jez Oakley, 1st AD. Visual Effects/Tree Designers Millenium FX Rob Mayor, managing director; Karen Spencer, SFX producer; Fiona Cazaly, Charlie Bluett, makeup FX (MFX) tree supervisors; Liam Cooke, Ben Cooke, MFX performers; Natalie Elner, MFX technician. Editorial Final Cut Ashley Kraemer, editor; Michelle Corney, exec producer; Mike Radforth, assistant editor. Postproduction The Mill Mick Vincent, colorist; David Wishart, online lead; Amy Cooper, producer; Elena Pagliei, production assistant. Audio Final Cut Patch Rowland, mixer; Fred Pearson, mix assistant; Michelle Corney, exec producer. Music Big Sync Music, music supervisor. Aquilo, composer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
