HSBC Argentina has developed a plan to reduce its carbon footprint to 0 by 2030 and to help all its clients achieve it by 2050. That is why agency DAVID Buenos Aires launched a campaign to raise awareness on the unnecessary use of natural resources each time a bank receipt is printed in an ATM
73 million receipts are printed monthly in Argentina and most of them are discarded automatically without taking into account the time that it takes for the planet to generate the resources that are used to print them.
That is why for the new HSBC sustainability campaign “Let´s make the planet not pay the cost,” DAVID Buenos Aires highlighted the unnecessary use of resources through this animated spot directed by Javier Lourenco from BITT Animation.
In a joint statement, DAVID Buenos Aires ECDs Nicolás Vara and Ignacio Flotta shared, “The bank´s plan involves actions that go from the reduction of its own carbon footprint to the support of small, medium and large clients in the financing of the projects for their own transition to a more sustainable economy. Every change counts, no matter how big or small. In that sense, we wanted to work on a daily reality of ATM users which is the unnecessary ticket printing. If we print only when it’s necessary, we are saving valuable resources for all of us.”
CreditsClient HSBC Argentina Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Florra, executive creative directors; Matias Paglieri, Gaston Duran, creative directors; Sabrina Henry, Agustin Aiassa, copywriters; Luiz Felipe Jaeger, Julian Tedesco, art directors; Jimena Oliva, head of production; Agustina Perez Ponce, producer; Manolo Jofre, head of strategy; Florencia Herrero, strategy director; Clara Noussan, strategist. Production Company BITT Javier Lourenco, director; Cristian Morales, VFX supervisor; Alvaro Ortega Bianchi, art direction; Federico Gomez Valdez, 3D lead; Guadalupe Tellado, exec producer; Mariela Fabregas, Pilar Ramirez, heads of production; Mailen Gayoso, coordination. Animation 2D Mutante TV 3D & Compositing BITT Sound FX Bamba Music Music Leo Sujatovich
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More