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    DAVID Buenos Aires, Director Javier Lourenco Show The Price Of ATM Receipts For HSBC Argentina

    By SHOOTUpdated:No Comments2030 Views

    HSBC Argentina has developed a plan to reduce its carbon footprint to 0 by 2030 and to help all its clients achieve it by 2050. That is why agency DAVID Buenos Aires launched a campaign to raise awareness on the unnecessary use of natural resources each time a bank receipt is printed in an ATM 

    73 million receipts are printed monthly in Argentina and most of them are discarded automatically without taking into account the time that it takes for the planet to generate the resources that are used to print them.  

    That is why for the new HSBC sustainability campaign “Let´s make the planet not pay the cost,” DAVID Buenos Aires highlighted the unnecessary use of resources through this animated spot directed by Javier Lourenco from BITT Animation.  

    In a joint statement, DAVID Buenos Aires ECDs Nicolás Vara and Ignacio Flotta shared, “The bank´s plan involves actions that go from the reduction of its own carbon footprint to the support of small, medium and large clients in the financing of the projects for their own transition to a more sustainable economy. Every change counts, no matter how big or small. In that sense, we wanted to work on a daily reality of ATM users which is the unnecessary ticket printing. If we print only when it’s necessary, we are saving valuable resources for all of us.”

    Credits

    Client HSBC Argentina Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Florra, executive creative directors; Matias Paglieri, Gaston Duran, creative directors; Sabrina Henry, Agustin Aiassa, copywriters; Luiz Felipe Jaeger, Julian Tedesco, art directors; Jimena Oliva, head of production; Agustina Perez Ponce, producer; Manolo Jofre, head of strategy; Florencia Herrero, strategy director; Clara Noussan, strategist. Production Company BITT Javier Lourenco, director; Cristian Morales, VFX supervisor; Alvaro Ortega Bianchi, art direction; Federico Gomez Valdez, 3D lead; Guadalupe Tellado, exec producer; Mariela Fabregas, Pilar Ramirez, heads of production; Mailen Gayoso, coordination. Animation 2D Mutante TV  3D & Compositing BITT Sound FX Bamba Music Music Leo Sujatovich

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:BITT AnimationDAVID Buenos AiresJavier Lourenco



    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

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