“Are you my Grandma?”
That’s the prevailing query in this new ad campaign for Grandma’s Cookies from Goodby Silverstein & Partners. The warm, cozy feeling of being with your grandmother is triggered when a person is munching on Grandma’s Cookies.
In each spot of the campaign–directed by Dave Laden of Hungry Man–someone is eating a Grandma’s Cookie. The cookie smells so delicious, looks so homemade and sparks nostalgic feelings so that onlookers become convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.
In “Park,” a girl walks up to a burly guy sitting on a park bench and eating a Grandma’s Cookie. She is convinced the he is her grandma and even asks “him” to knit her a sweater. Amusingly enough, he acquiesces.
CreditsClient Grandma’s Cookies Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, executive creative director/partner; Jon Wolanske, creative director; Sean Farrell, art director; Colin Nissan. copywriter; Hilary Coate, executive producer; Conor Duignan, sr. producer; Ralph Paone, brand strategy director. Production Hungry Man Dave Laden, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer; Caleb Dewart, producer. Editorial HutchCo Jimmy Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, exec producer. Postproduction HutchCo Jonny Mepheeters, colorist; Austin Hickman-Fain, lead Flame. Music Derek and Brandon Feichter, composers. Sound Design One Union Eben Carr, sound designer; Lauren Mask, producer. Audio Post One Union Eben Carr, mixer; Lauren Mask, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More