Former Democratic presidential candidate and entrepreneur Andrew Yang announced his candidacy for New York City Mayor last week with a campaign film directed by Darren Aronofsky. “Why I’m Running” features Yang wearing a “Forward New York” face mask and walking through the transformed and multicultural streets of NYC, while chronicling his relationship with the city and aspirations for its future.
Aronofsky artfully captures Yang’s natural bond with New York, connecting his genuineness with the city’s. The film was shot with a very small crew adhering to COVID-19 protocols.
CreditsProduction Chromista Darren Aronofsky, director; Reed Morano, DP; Dylan Golden, producer; Josh Rothfeld, line producer; Sandy Haddad, Ted Robbins, Scott Franklin, exec producers. Editorial Adam Zuckerman, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More