Former Democratic presidential candidate and entrepreneur Andrew Yang announced his candidacy for New York City Mayor last week with a campaign film directed by Darren Aronofsky. “Why I’m Running” features Yang wearing a “Forward New York” face mask and walking through the transformed and multicultural streets of NYC, while chronicling his relationship with the city and aspirations for its future.
Aronofsky artfully captures Yang’s natural bond with New York, connecting his genuineness with the city’s. The film was shot with a very small crew adhering to COVID-19 protocols.
Credits
Production Chromista Darren Aronofsky, director; Reed Morano, DP; Dylan Golden, producer; Josh Rothfeld, line producer; Sandy Haddad, Ted Robbins, Scott Franklin, exec producers. Editorial Adam Zuckerman, editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
