In this anthem spot–titled “The Daring”–espousing Cadillac’s “Dare Greatly” philosophy, the unique accomplishments of such notables such as Richard Linklater, Anne Wojcicki, Steve Wozniak, Jason Wu and Njeri Rionge are featured.
Set in downtown New York, this atmospheric piece debuted during the Oscars telecast and was directed by Doug Liman and shot by cinematographer Janusz Kaminski for Publicis NY and London. Production company was Independent Media, Inc.
CreditsClient Cadillac Agency Publicis New York/Publicis UK Andy Bird, executive creative director, Publicis London; Joseph Johnson, executive creative director, Publicis NY; Carlos Figueiredo, executive VP, creative director; Jean Rhode, Roger Norris, VPs, creative directors; Lisa Bifulco, chief production officer; Lauren Schneidmuller, VP, executive producer; Jennifer Truss, associate producer; Theresa Notartomaso, music producer; Dylan Williams, global chief strategy and innovation officer; Carla Serrano, chief strategy officer; Julie Levin, chief marketing officer; Ben Zumsted, strategy director; Anthony Harris, strategist; Dawn Winchester, chief digital officer; Sabine Rohel, VP, creative director of digital design; Roman Tsukerman, VP, associate creative director; Lissa Robinson, executive interactive producer. Production Independent Media, Inc. Doug Liman, director; Janusz Kaminski, DP; Susanne Preissler, exec producer; Marc Siegel, head of production; Brad English, line producer, NY; Denise Rocchietti, line producer, L.A.. Visual Effects The Mill Melanie Wickham, exec producer; Jason Bartnett, producer; Gavin Wellsman, VFX lead; Hitesh Patel, VFX supervisor. Editorial Lost Planet Hank Corwin, editor/sound designer; Federico Brusilovsky, assistant editor; Krystn Wagenberg, exec producer; Lauren Hafner Addison, producer. Audio Sound Lounge Tom Jucarone, partner/mixer. Music (piano track) Asche & Spencer Matt Locher, exec producer. Music (licensed track) Edith Piaf “Non, je ne regrette rien”
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More