This two-minute film for State Farm from DDB Chicago sheds a somber, poignant, motivating light on the need for volunteers, underscoring the need to translate caring into doing. The short rolled out online on neighborhoodofgood.com, a site that matches volunteers to causes in the community.
Dante Ariola of MJZ directed the piece, titled The Following, from which :60 and :30 versions were cut that are running on TV during the college basketball tournament and other high-profile programming.
The soundtrack to “The Following” is “Don’t Let Me Down,” a Grammy-winning song made popular by the Chainsmokers. It’s been re-recorded by four time Grammy winner Joy Williams, formerly of the Civil Wars. Williams’ version of “Don’t Let Me Down is available on streaming music channels and she is donating her proceeds from the single to the American Red Cross. Comma Music served as the music shop for supervision and licensing.
Credits
Client State Farm Agency DDB Chicago John Maxham, chief creative officer; Mel Routhier, group creative director; Adam Cook, creative director, copywriter; Chris Bruney, creative director, art director; Katie Bero, Brian Culp, associate creative directors; Diane Jackson, chief production officer; Scott Kemper, executive producer; Linda Bres, music production manager; Jack Perone, chief strategy officer; Lauren Maddox, strategist. Production MJZ Dante Ariola, director; Eriks Krumins, exec producer; Natalie Hill, producer; Laurie Crawley, DP; Quito Cooksey, production manager. Editorial Final Cut Joe Guest, editor; Eric McCasline, Suzy Ramirez, exec producers; Barbara Healy, Frankie Elster (London), producers; Dillon Stoneburner (L.A.), Kit Wells (London), assistant editors. Post MPC Camila De Biaggi, exec producer; Jesse Kurnit, head of production; Barry Gilbert, Sandra Eklund, producers; Jean-Clement Soret, colorist; Matt Tremaglio, lead compositor; Maxyar Sharifian, compositor; Fabian Frank, CG lead artist; Chloe Dawe, CGI modeling/groom; Maximilian Mallmann, CGI, rigging; William Laban, CGI groom/lighting; Matteo La Motta, CGI lighting; Tim Van Hussen, Boris Cailly, CGI animation. Music Agency for Supervision and Licensing Comma Music Bonny Dolan, EP/managing director; Michael Paoletta, EP, A&R + supervision/licensing; Bryan Rheude, creative director; Leigh Salzman, producer. Chainsmokers: “Don’t Let Me Down” as performed by Joy Williams. Audio Post Chicago Recording Company Mark Ruff, mixer; Jason Hoban, assistant
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
