Created by Wieden+Kennedy Amsterdam, the integrated Booking Right campaign for Booking.com celebrates the booking hero across film, digital, social media, print and out of home activations. Based on real stories and insights from Booking.com customer reviews, the campaign launches with a 60-second TV spot that follows the story of one booking hero and the effect perfectly booked accommodations have on shaping his life. From a chance encounter in a hostel to a romantic proposal in a chateau, a gate-crashing parrot at a family eco lodge to bonding with an adrenalin-pumped father-in-law at a castle resort, the “Booking Hero” TV commercial shows what life can be like when you get it Booking Right.
Dante Ariola of MJZ directed this :60. The campaign went live across the U.S. this past Sunday and rolls out in the coming weeks in Canada, the United Kingdom, Germany and Australia.
Credits
Client Booking.com Agency Wieden+Kennedy, Amsterdam Mark Bernath, Eric Quennoy, executive creative directors; Genevieve Hoey, Sean Condon, creative directors; Victor Monclus, art director; Will Lowe, Scott Smith, copywriters; Joe Togneri, head of content; Tony Stearns, executive producer; Eleni Karathanasi, broadcast production assistant; Kelsie Van Deman, director of interactive production; Jake Barnes, interactive copywriter; Jefrey Lam, interactive art director; Emma Wiseman, planner. Production MJZ Dante Ariola, director; Benoit Delhomme, DP; Natalie Hill, producer; Debbie Turner, exec producer. Editorial Peepshow Andrea MacArthur, editor; Jason Kremer, exec producer. Post/VFX Glassworks Amsterdam Olivier Klonhammer, managing director; Anya Kruzmetra, Christian Downes, sr. producers; Morten Vinther, lead Flame; Kyle Obley, Urs Furrer, Flame; Jos Wabeke, Nuke; Ben Stoner, AFX. Post Company 3 Stefan Sonnenfeld, colorist. Glassworks Amsterdam Scott Harris, colorist. Audio Post Wave Studios Amsterdam Alex Nicholls-Lee, sound designer/mixer. Music Mutato Muzika
This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station--but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views--while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
