Created by Wieden+Kennedy Amsterdam, the integrated Booking Right campaign for Booking.com celebrates the booking hero across film, digital, social media, print and out of home activations. Based on real stories and insights from Booking.com customer reviews, the campaign launches with a 60-second TV spot that follows the story of one booking hero and the effect perfectly booked accommodations have on shaping his life. From a chance encounter in a hostel to a romantic proposal in a chateau, a gate-crashing parrot at a family eco lodge to bonding with an adrenalin-pumped father-in-law at a castle resort, the “Booking Hero” TV commercial shows what life can be like when you get it Booking Right.
Dante Ariola of MJZ directed this :60. The campaign went live across the U.S. this past Sunday and rolls out in the coming weeks in Canada, the United Kingdom, Germany and Australia.
Credits
Client Booking.com Agency Wieden+Kennedy, Amsterdam Mark Bernath, Eric Quennoy, executive creative directors; Genevieve Hoey, Sean Condon, creative directors; Victor Monclus, art director; Will Lowe, Scott Smith, copywriters; Joe Togneri, head of content; Tony Stearns, executive producer; Eleni Karathanasi, broadcast production assistant; Kelsie Van Deman, director of interactive production; Jake Barnes, interactive copywriter; Jefrey Lam, interactive art director; Emma Wiseman, planner. Production MJZ Dante Ariola, director; Benoit Delhomme, DP; Natalie Hill, producer; Debbie Turner, exec producer. Editorial Peepshow Andrea MacArthur, editor; Jason Kremer, exec producer. Post/VFX Glassworks Amsterdam Olivier Klonhammer, managing director; Anya Kruzmetra, Christian Downes, sr. producers; Morten Vinther, lead Flame; Kyle Obley, Urs Furrer, Flame; Jos Wabeke, Nuke; Ben Stoner, AFX. Post Company 3 Stefan Sonnenfeld, colorist. Glassworks Amsterdam Scott Harris, colorist. Audio Post Wave Studios Amsterdam Alex Nicholls-Lee, sound designer/mixer. Music Mutato Muzika
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
