Dante Ariola of MJZ directed this spot in which a man hits the mean streets late at night to make a black market score–but it’s not to get illegal drugs. Instead this man, who’s clearly desperate, is looking to buy clicks and “likes” to boost his quarterly numbers. A seedy dealer is about to help him out when the police hit the scene and our would-be buyer is arrested.
We later see him in jail being visited by his distraught wife who doesn’t know how she will be able to tell their kids that daddy was busted for “buying clicks.”
A super asks, “Do You Know What Your Marketing Is Doing?” And we then see that Adobe has the tools and resources (analytics, etc.) to realize the clicks and likes needed in today’ business world.
Agency is Goodby, Silverstein & Partners.
Credits
Client Adobe Agency Goodby, Silverstein & Partners, San Francisco Rich Silverstein, partner; Will Elliott, creative director; Patrick Knowlton, associate creative director; Bryce Cline, art director; Kate Baynham, copywriter; Benton Roman, producer; Tod Puckett, director of production. Production MJZ Dante Ariola, director; Scott Howard, exec producer; Natalie Hill, line producer; Philippe Le Sourd, DP; Quito Cooksey, production designer; Kelle Kutsegaris, wardrobe. Editorial Rock Paper Scissors Stewart Reeves, editor; Alexandra Zickerick, producer. VFX/Finishing Method Robert Owens, exec producer; Heather Sanders, producer; Noah Caddis, lead VFX artist; Matt Trivan, Patrick Ferguson, Sean Wilson, VFX artist. Post Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, producer. Music/Sound stimmung Robert Miller, composer; Ceinwyn Clark, exec producer; Kristina Iwankiw, producer; Gus Koven, sound designer. Audio Lime Studios. Rohan Young, audio engineer; Jessica Locke, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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