Daniel Kleinman of Rattling Stick directed this :30 for the Chevrolet Colorado truck which demonstrates the differences between a “Car Guy” and “Truck Guy” by juxtaposing the different theme songs that follow each of them around throughout their day. Music from AC/DC and the Carpenters help drive home the point.
The “Theme Song” commercial will be inserted into high profile programming throughout January and February in high rotation. There is a :30 second version now live, as well as a :45 second version that will be paired with an additional :15 second reprise that will begin airing later this month.
Agency is Commonwealth/McCann.
Credits
Client Chevrolet Colorado Trucks Agency Commonwealth/McCann Linus Karlsson, creative chairman; Andreas Dahlqvist, chief creative officer, global, creative director/art director; Gary Pascoe, chief creative officer, North America, creative director/copywriter; Duffy Patten, creative director/copywriter; Bob Guisgand, creative director/art director; Brian DiLorenzo, executive VP, chief production officer; Jeff Beverly, executive VP, global director integrated content production; Stuart Moutrie, sr. producer. Production Rattling Stick Daniel Kleinman, director; Stuart Graham, DP; Joe Biggins, exec producer; Johnnie Frankel, line producer. Editorial Union Editorial Jim Haygood, editor. Post/Finish Method Studios
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
