Daniel Kleinman of Rattling Stick directed this :30 for the Chevrolet Colorado truck which demonstrates the differences between a “Car Guy” and “Truck Guy” by juxtaposing the different theme songs that follow each of them around throughout their day. Music from AC/DC and the Carpenters help drive home the point.
The “Theme Song” commercial will be inserted into high profile programming throughout January and February in high rotation. There is a :30 second version now live, as well as a :45 second version that will be paired with an additional :15 second reprise that will begin airing later this month.
Agency is Commonwealth/McCann.
Credits
Client Chevrolet Colorado Trucks Agency Commonwealth/McCann Linus Karlsson, creative chairman; Andreas Dahlqvist, chief creative officer, global, creative director/art director; Gary Pascoe, chief creative officer, North America, creative director/copywriter; Duffy Patten, creative director/copywriter; Bob Guisgand, creative director/art director; Brian DiLorenzo, executive VP, chief production officer; Jeff Beverly, executive VP, global director integrated content production; Stuart Moutrie, sr. producer. Production Rattling Stick Daniel Kleinman, director; Stuart Graham, DP; Joe Biggins, exec producer; Johnnie Frankel, line producer. Editorial Union Editorial Jim Haygood, editor. Post/Finish Method Studios
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
