Matthew McConaughey, an actor who is known for his dynamic and multidimensional personality, hilariously shows just how mundane 2D life can be–a problem only Doritos 3D Crunch can solve in this Super Bowl spot.
The commercial follows a side of McConaughey no one has ever seen before, as he struggles as a flat 2D character through the most mundane day-to-day tasks like getting ready in the morning and walking his dog. After “falling flat” on “Jimmy Kimmel Live” in front of fellow guest Mindy Kaling, he stumbles upon a vending machine with Doritos 3D Crunch. With just one magical bite of the chips, McConaughey transforms back to the multi-dimensional, dynamic Matthew everyone knows and loves–except now he’s stuck in a Doritos vending machine.
The spot was created by Frito-Lay’s creative agency Goodby Silverstein & Partners and directed by Damien Chazelle, a Best Director Oscar winner for La La Land.
Credits
Client Frito-Lay/Doritos Agency Goodby Silverstein & Partners, San Francisco Margaret Johnson, chief creative officer; Laura Petrucelli, Andrew Bancroft, creative directors; Pedro Furtado, Sophie Lichtman, copywriters; Fabio Santoro, Mila Wizel, art directors; Rachael Stamps, content creative designer; Bonnie Wan, partner, head of brand strategy; Leila Gage, director of broadcast production; Sara Ward, executive producer; Molly Troy, sr. producer; Lauren Adams, producer. Production Superprime, Culver City, Calif. Damien Chazelle, director; Rodrigo Prieto, DP; Michelle Ross, managing director; Rebecca Skinner, managing director/exec producer; Charlotte Woodhead, exec producer; Matt Sanders, head of production; Carr Donald, line producer/unit production manager. Editorial Exile Edit Shane Reid, editor; Ersin Dogruer, Erin Offenhauser, assistant editors; Jennifer Locke, head of production; CL Kumpata, exec producer. Music “I Want To Break Free” by Queen. Justin Hurwitz, music editing. Sound Design Lime Studios, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica Rohan Young, mixer; Jeremy Nichols, assistant mixer; Kayla Phungglan, producer; Susie Boyajan, exec producer. VFX/Finishing The Mill LA Anastasia Von Rahl, director of production; Heather Johann, sr. producer; Sean Tomek, production coordinator; John Leonti, creative director/shoot supervisor; Alexander Candlish, shoot supervisor/2D lead artist; Matt Bohnert, 3D lead artist; Franz Kohl, Jake Albers, Marisa Chin, Toby Brockhurst, Jacob Maymudes, Lenz Kohl, AVV Suresh,Rose Mathew, Prajeesh E,, 2D artists; Melanie Okamura, Christian Sanchez, Ziming Lui, Monique Espinoza, Ken Bishop, Daniel Stern, Hiroshi Tsubokawa, James Robinson, Stefan Kang, Omar Taher, Mike Kash, Elizabeth Hammer, Michael Lori, Krushna Ramrao Kulsange, Akshay Suresh Lanjewar, Asis Kumar Mahakhud, Somesh Tiwari, Sudhir Verma, Anish MohanFazal, Showber Shadik, Swathi Balasubramaniam, Upasana Choudhary , Verru Ramesh, Vinayak Balamurugan, Dongili Varaprasad, Manoj Ravi, Ashish Rawat, Lalit Salunke, Sukanta Chakraborty, Ujasgiri Goswami, Mahesh M S, 3D artists; Bill Lu, matte painting; Jacob Bergman, Matt Connolly, John Fieldling, Gustavo Gonzalez, Aton Lee, John Bloch, Michael Dinocco, animation; Justin Demetrician, motion graphics; Paul Yacono, colorist; Fawn Fletcher, exec producer, color; Denise Brown, color producer; Gemma Parr, Logan Highlen, color assist. (Toolbox: Flame, Nuke, Maya, Houdini)
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
