To promote its Limited Edition Football Box, Dale and Thomas Popcorn is running a seven-minute viral film created by Source Communications and produced by the Chatsby Group that stars Super Bowl announcers Troy Aikman and Joe Buck. Chef Ed, the Dale and Thomas popcorn chef, invites Aikman and Buck to create two new flavors of popcorn for football fans and the video shows the broadcasters in the company kitchen, munching popcorn and chatting before they prepare the new flavors that Chef Ed approves. A Panasonic SDX900 camera was used in the lighthearted documentary style shoot.