Intuity Medical, Inc., a medical technology company, rolled out a campaign promoting Pogo Automatic, which checks out a person’s blood sugar level sans any of the typical hassles involved–such as having to wear a glucose sensor.
Conceived by creative agency Cutwater, the campaign includes two centerpiece spots, including this one titled “Pickleball” which introduces us to two naturist pickleballers. They play the sport stark naked, except for socks and sneakers. The woman also has to wear a glucose sensor on her arm, which makes her feel self-conscious on the court. But Pogo Automatic comes to the rescue, meaning she can return to the court unencumbered.
Hank Perlman of production company Hungry Man directed both commercials in the “You’re Good To Pogo” campaign.
Credits
Client Intuity Medical Agency Cutwater Chuck McBride, founder & chief creative officer; Christian Hughes, principal & president; Amy Su, creative director; Mike Ennen, copywriter; Alexandra Elbright, sr. art director; Patrick Nelson, sr. designer; Emma Shepler, art director; Doug Stivers, exec producer; Uma Mantravadi, strategist; Viktor Torbjörnsen, director of creative strategy & head of social. Production Hungry Man Hank Perlman, director; Caleb Dewart, exec producer/managing partner; Franchesca McDowell, head of production; Matt O’Shea, producer; Adam Beckman, DP; Latisha Duarte, production designer. Editorial Hungry Man Mike Feldman, editor. Post/VFX Brickyard VFX Sean McLean, lead VFX; Brody McLean, VFX; Ellen Schmitt, producer. Post/Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Post Lime Studios Tom Paolantonio, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
