Intuity Medical, Inc., a medical technology company, rolled out a campaign promoting Pogo Automatic, which checks out a person’s blood sugar level sans any of the typical hassles involved–such as having to wear a glucose sensor.
Conceived by creative agency Cutwater, the campaign includes two centerpiece spots, including this one titled “Pickleball” which introduces us to two naturist pickleballers. They play the sport stark naked, except for socks and sneakers. The woman also has to wear a glucose sensor on her arm, which makes her feel self-conscious on the court. But Pogo Automatic comes to the rescue, meaning she can return to the court unencumbered.
Hank Perlman of production company Hungry Man directed both commercials in the “You’re Good To Pogo” campaign.
CreditsClient Intuity Medical Agency Cutwater Chuck McBride, founder & chief creative officer; Christian Hughes, principal & president; Amy Su, creative director; Mike Ennen, copywriter; Alexandra Elbright, sr. art director; Patrick Nelson, sr. designer; Emma Shepler, art director; Doug Stivers, exec producer; Uma Mantravadi, strategist; Viktor Torbjörnsen, director of creative strategy & head of social. Production Hungry Man Hank Perlman, director; Caleb Dewart, exec producer/managing partner; Franchesca McDowell, head of production; Matt O’Shea, producer; Adam Beckman, DP; Latisha Duarte, production designer. Editorial Hungry Man Mike Feldman, editor. Post/VFX Brickyard VFX Sean McLean, lead VFX; Brody McLean, VFX; Ellen Schmitt, producer. Post/Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Post Lime Studios Tom Paolantonio, mixer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More