This trailer, which promotes the documentary short Home/Free, was edited by Pete Koob of Cut+Run.
Narrated by John Legend, Home/Free sheds light on the unseen obstacles individuals face when they return home after incarceration.
Directed by J.J. Anderson, Home/Free is produced by Slack, in partnership with Next Chapter, freeamerica, and the Equal Justice Initiative. Koob was tasked with editing the film’s trailer and accompanying teasers to help bring attention to the powerful film and its important message.
Home/Free is currently available to stream on Prime Video.
Credits
Client Slack Colin McRae, VP brand & creative strategy; Kirk Landgraf, sr. director, global brand marketing strategy; Veronica Sandoval Guerrero, Slack global media manager; Josie Jeffires, sr. director, creative; Adam Hobbs, director of film & video; Pam Lama, sr. production manager; John Knight, copywriter; Michael Belen, Mel Haasch, Zoe Berger, sr. designers; Jace Ross, social media manager; Allie Sherratt, sr. manager, integrated production. Slack for Good Deepti Rohatgi, sr. director; Natrina Gandana, Angela Daniels, sr. program managers; Francis McCarthy, sr. manager. Editorial Cut+Run Pete Koob, editor; Chance St. George, Stefan Manz, assistant editors; Brian Stanley, exec producer; Kristen Jenkins, head of production/producer. Finishing Jogger Andy Brown, creative director; Brendan Crockett, Jorge Tanaka, Flame artists; Daniel Chang, motion graphics; Adolfo Martinelli, colorist; Diana Cheng, head of production; Joel Paisner, producer. Music, Sound Design, Final Mix Squeak E. Clean Studios Rob Barbato, executive creative director; Michael Gross, executive creative producer; Matthew Compton, creative lead/sr. composer; Emily Winstein, music & post producer; Surachai Sutthisasanakul, sr. sound designer & mixer; Ben Abud, assistant engineer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
