This trailer, which promotes the documentary short Home/Free, was edited by Pete Koob of Cut+Run.
Narrated by John Legend, Home/Free sheds light on the unseen obstacles individuals face when they return home after incarceration.
Directed by J.J. Anderson, Home/Free is produced by Slack, in partnership with Next Chapter, freeamerica, and the Equal Justice Initiative. Koob was tasked with editing the film’s trailer and accompanying teasers to help bring attention to the powerful film and its important message.
Home/Free is currently available to stream on Prime Video.
Credits
Client Slack Colin McRae, VP brand & creative strategy; Kirk Landgraf, sr. director, global brand marketing strategy; Veronica Sandoval Guerrero, Slack global media manager; Josie Jeffires, sr. director, creative; Adam Hobbs, director of film & video; Pam Lama, sr. production manager; John Knight, copywriter; Michael Belen, Mel Haasch, Zoe Berger, sr. designers; Jace Ross, social media manager; Allie Sherratt, sr. manager, integrated production. Slack for Good Deepti Rohatgi, sr. director; Natrina Gandana, Angela Daniels, sr. program managers; Francis McCarthy, sr. manager. Editorial Cut+Run Pete Koob, editor; Chance St. George, Stefan Manz, assistant editors; Brian Stanley, exec producer; Kristen Jenkins, head of production/producer. Finishing Jogger Andy Brown, creative director; Brendan Crockett, Jorge Tanaka, Flame artists; Daniel Chang, motion graphics; Adolfo Martinelli, colorist; Diana Cheng, head of production; Joel Paisner, producer. Music, Sound Design, Final Mix Squeak E. Clean Studios Rob Barbato, executive creative director; Michael Gross, executive creative producer; Matthew Compton, creative lead/sr. composer; Emily Winstein, music & post producer; Surachai Sutthisasanakul, sr. sound designer & mixer; Ben Abud, assistant engineer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
