This trailer, which promotes the documentary short Home/Free, was edited by Pete Koob of Cut+Run.
Narrated by John Legend, Home/Free sheds light on the unseen obstacles individuals face when they return home after incarceration.
Directed by J.J. Anderson, Home/Free is produced by Slack, in partnership with Next Chapter, freeamerica, and the Equal Justice Initiative. Koob was tasked with editing the film’s trailer and accompanying teasers to help bring attention to the powerful film and its important message.
Home/Free is currently available to stream on Prime Video.
Credits
Client Slack Colin McRae, VP brand & creative strategy; Kirk Landgraf, sr. director, global brand marketing strategy; Veronica Sandoval Guerrero, Slack global media manager; Josie Jeffires, sr. director, creative; Adam Hobbs, director of film & video; Pam Lama, sr. production manager; John Knight, copywriter; Michael Belen, Mel Haasch, Zoe Berger, sr. designers; Jace Ross, social media manager; Allie Sherratt, sr. manager, integrated production. Slack for Good Deepti Rohatgi, sr. director; Natrina Gandana, Angela Daniels, sr. program managers; Francis McCarthy, sr. manager. Editorial Cut+Run Pete Koob, editor; Chance St. George, Stefan Manz, assistant editors; Brian Stanley, exec producer; Kristen Jenkins, head of production/producer. Finishing Jogger Andy Brown, creative director; Brendan Crockett, Jorge Tanaka, Flame artists; Daniel Chang, motion graphics; Adolfo Martinelli, colorist; Diana Cheng, head of production; Joel Paisner, producer. Music, Sound Design, Final Mix Squeak E. Clean Studios Rob Barbato, executive creative director; Michael Gross, executive creative producer; Matthew Compton, creative lead/sr. composer; Emily Winstein, music & post producer; Surachai Sutthisasanakul, sr. sound designer & mixer; Ben Abud, assistant engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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