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    Currys, AMV BBDO Turn To Comedy To Promote Tech Trade-Ins and Recycling

    By SHOOTUpdated:No Comments1221 Views

    Currys, the U.K.’s largest tech retailer, has launched its latest trade-in and recycling campaign–created by agency AMV BBDO, London.

    Currys is paying above-market prices to customers for old TVs, smartphones and domestic appliances. Consumers are urged to embrace more circular buying behaviors by trading in old pieces of tech that they no longer need, unlocking great discounts while reducing the volume of e-waste going to landfill. In “The Big Trade-In” campaign spots, including this one in which a woman brings in an old portable black-and-white TV set, the deals are so good that customers are shocked, as reflected in physical responses that thankfully Currys employees are prepared for–having donned a piece of protective equipment ahead of time that proves quite useful.

    The “How Much” comedy spots were directed by Kai Schonrath @ Nice Shirt, produced by Red Studios.

    Credits

    Client Currys Agency AMV BBDO London Nicholas Hulley, Nadja Lossgott, chief creative officers; Jeremy Tribe, Dave Westland, creative directors & creative team; Trish Russell, producer. Media Agency Spark Foundry. Production Company Red Studios Kai Schonrath @ Nice Shirt, director; Richard Martin, producer. Editorial TenThree Gary Forrester, offline editor. Postproduction Coffee & TV Sound Studio Jungle Studios Chris Turner, audio postproduction.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:AMV BBDOKai Schonrath



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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