Create a song of and for the summer with a cup of Dunkin’ Iced Coffee as your musical instrument. That’s what this spot does as we see a diverse cast of folks make beautiful music together with their Dunkin’ Iced beverages, shaking cups in proximity to a microphone to create a unique symphony–a Dunkin’ dance of sorts which successfully went viral.
Directed by Morgan Harary of 1stAveMachine and tabletop/food/drink impresario Michael Schrom of production house Schrom, this “Sounds Good” commercial from Leo Burnett is driven by the music and sound design of Beacon Street Studios.
Andrew Feltenstein and Danny Dunlap served as composers, teaming with their Beacon Street colleague, sound designer/mixer Rommel Molina.
Credits
Client Dunkin’ Agency Leo Burnett Mikal Pittman, EVP, executive creative director; Justin Lesinski, creative director, art; Evan Thompson, creative director, copy; Joe Tipre, SVP, executive producer; Christen James, sr. producer. Production Schrom Michael Schrom, director/DP. Production 1stAveMachine Morgan Harary, director. Music & Sound Beacon Street Studios Danny Dunlap, Andrew Feltenstein, composers; Leslie DiLullo, exec producer; Rommel Molina, sound design & mix engineer; Kate Vadnais, exec producer, mix/sound design. Editorial Whitehouse Post Matthew Wood, editor; Dawn Guzowski, exec producer. Squad 47 Steve Greenstein, editor. Color Harbor Picture Company Adrian Seery, colorist.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
