This Jose Cuervo spot was inspired by a cliché: “If you were at a party, and could sit next to anyone from history, who would it be?” 

Crispin Porter Bogusky teamed with director Isaiah Seret of Biscuit Filmworks to create a party with the most prolific figures in history and of course Jose Cuervo, the father of tequila, hosting.

The premise taps into Cuervo’s rich history reflecting the heritage and pride of Mexico’s libation. Jose Cuervo Tradicional was created in 1795 and handed down through 10 generations of the Cuervo family–and is now front and center of the booming tequila category in the U.S. and globally.

Credits

Client Jose Cuervo Tequila Agency Crispin Porter Bogusky Tom Adams, executive creative director; KT Thayer, creative director; Shannon Gibney, associate creative director; Dan Corken, head of production; Jamie Slade, sr. producer; Lilah Strauss, assistant producer; Courtney Loveman, VP, co-head of strategy; Kevin Jansick, sr. strategist. Production Biscuit Filmworks Isaiah Seret, director; Jeff McDougall, exec producer; Mercedes Allen, Rachel Glaub, heads of production; Rodrigo Prieto, DP; roberto Bonelli, production designer. Mix/Sound Design 740 Sound Stephen Dickson, mixer; Scott Ganary, exec producer. Editorial Union Editorial/Marshall Street Editors Tim Thornton-Allan, editor; Joe Hughes, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, exec producer. Color/VFX MPC Ricky Gausis, sr. colorist; Robert Owens, managing director; Meghan Lang, color EP; Damian Winterbottom, Susan Harris, color producers; Morten Vinther, VFX supervisor/creative director; Karena Ajamian, sr. producer; Claus Hansen, creative director/sr. Flame artist; Nicole Saccardi, producer. Josh Pena, Kathleen Kirkman, Sean Anderson, Flame compositing team. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Leslie DiLullo, exec producer.

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