Agency 180LA has rolled out the film Jane, the centerpiece of the “Go Make Things” campaign for Sprout by HP, a revolutionary new computing platform.
Directed and shot by Lance Acord of Park Pictures, the short introduces us to Jane who lost her spirit to create over the years as her imaginative childhood gave way to compromises and conformity in adulthood. But rekindling that precious creative spark is her young daughter who taps into the capabilities of HP’s sprout to realize her multi-dimensional creative vision. The film also features HP’s new 3D Capture Stage that makes personal 3D printing easier than ever before. In perfect parallel to the story, the children’s Silverlake choir performs an inspired rendition of Roger Hodgson’s “The Logical Song.”
Credits
Client HP & Intel/Sprout by HP Agency 180LA William Gelner, chief creative officer; Zac Ryder, creative director/copywriter; Adam Groves, creative director/art director; Natasha Wellesley, head of production; Erin Goodsell, executive producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, producer; Jason Hamilton, production designer. Editorial Exile Kirk Baxter, editor; Carol Lynn Weaver, exec producer; Lauren Pullano, Tobie Louie, producers. Post/VFX The Mill LA Sue Troyan, sr. exec producer; Kiana Bicoy, producer; Adam Scott, colorist; Steve Cokonis, 2D lead artist. Audio Post Eleven Sound Jeff Payne, mixer; AJ Murillo, assistant mixer; Suzanne Hollingshead, exec producer; Dawn Redmann, producer. Music/Sound Agoraphone Dawn Sutter Madell, producer. Song: The Logical Song Roger Hodgson, Richard Davies, writers.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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