Agency 180LA has rolled out the film Jane, the centerpiece of the “Go Make Things” campaign for Sprout by HP, a revolutionary new computing platform.

Directed and shot by Lance Acord of Park Pictures, the short introduces us to Jane who lost her spirit to create over the years as her imaginative childhood gave way to compromises and conformity in adulthood. But rekindling that precious creative spark is her young daughter who taps into the capabilities of HP’s sprout to realize her multi-dimensional creative vision. The film also features HP’s new 3D Capture Stage that makes personal 3D printing easier than ever before. In perfect parallel to the story, the children’s Silverlake choir performs an inspired rendition of Roger Hodgson’s “The Logical Song.”

Credits

Client HP & Intel/Sprout by HP Agency 180LA William Gelner, chief creative officer; Zac Ryder, creative director/copywriter; Adam Groves, creative director/art director; Natasha Wellesley, head of production; Erin Goodsell, executive producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers;  Caroline Kousidonis, producer; Jason Hamilton, production designer. Editorial Exile Kirk Baxter, editor; Carol Lynn Weaver, exec producer; Lauren Pullano, Tobie Louie, producers. Post/VFX The Mill LA Sue Troyan, sr. exec producer; Kiana Bicoy, producer; Adam Scott, colorist; Steve Cokonis, 2D lead artist. Audio Post Eleven Sound Jeff Payne, mixer; AJ Murillo, assistant mixer; Suzanne Hollingshead, exec producer; Dawn Redmann, producer. Music/Sound Agoraphone Dawn Sutter Madell, producer. Song: The Logical Song Roger Hodgson, Richard Davies, writers.

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