Agency 180LA has rolled out the film Jane, the centerpiece of the “Go Make Things” campaign for Sprout by HP, a revolutionary new computing platform.
Directed and shot by Lance Acord of Park Pictures, the short introduces us to Jane who lost her spirit to create over the years as her imaginative childhood gave way to compromises and conformity in adulthood. But rekindling that precious creative spark is her young daughter who taps into the capabilities of HP’s sprout to realize her multi-dimensional creative vision. The film also features HP’s new 3D Capture Stage that makes personal 3D printing easier than ever before. In perfect parallel to the story, the children’s Silverlake choir performs an inspired rendition of Roger Hodgson’s “The Logical Song.”
Credits
Client HP & Intel/Sprout by HP Agency 180LA William Gelner, chief creative officer; Zac Ryder, creative director/copywriter; Adam Groves, creative director/art director; Natasha Wellesley, head of production; Erin Goodsell, executive producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, producer; Jason Hamilton, production designer. Editorial Exile Kirk Baxter, editor; Carol Lynn Weaver, exec producer; Lauren Pullano, Tobie Louie, producers. Post/VFX The Mill LA Sue Troyan, sr. exec producer; Kiana Bicoy, producer; Adam Scott, colorist; Steve Cokonis, 2D lead artist. Audio Post Eleven Sound Jeff Payne, mixer; AJ Murillo, assistant mixer; Suzanne Hollingshead, exec producer; Dawn Redmann, producer. Music/Sound Agoraphone Dawn Sutter Madell, producer. Song: The Logical Song Roger Hodgson, Richard Davies, writers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
