Agency 180LA has rolled out the film Jane, the centerpiece of the “Go Make Things” campaign for Sprout by HP, a revolutionary new computing platform.
Directed and shot by Lance Acord of Park Pictures, the short introduces us to Jane who lost her spirit to create over the years as her imaginative childhood gave way to compromises and conformity in adulthood. But rekindling that precious creative spark is her young daughter who taps into the capabilities of HP’s sprout to realize her multi-dimensional creative vision. The film also features HP’s new 3D Capture Stage that makes personal 3D printing easier than ever before. In perfect parallel to the story, the children’s Silverlake choir performs an inspired rendition of Roger Hodgson’s “The Logical Song.”
Credits
Client HP & Intel/Sprout by HP Agency 180LA William Gelner, chief creative officer; Zac Ryder, creative director/copywriter; Adam Groves, creative director/art director; Natasha Wellesley, head of production; Erin Goodsell, executive producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, producer; Jason Hamilton, production designer. Editorial Exile Kirk Baxter, editor; Carol Lynn Weaver, exec producer; Lauren Pullano, Tobie Louie, producers. Post/VFX The Mill LA Sue Troyan, sr. exec producer; Kiana Bicoy, producer; Adam Scott, colorist; Steve Cokonis, 2D lead artist. Audio Post Eleven Sound Jeff Payne, mixer; AJ Murillo, assistant mixer; Suzanne Hollingshead, exec producer; Dawn Redmann, producer. Music/Sound Agoraphone Dawn Sutter Madell, producer. Song: The Logical Song Roger Hodgson, Richard Davies, writers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
