When it comes buying a house, being “pretty sure” you can afford it isn’t enough. You have to be certain. That’s the premise which turns comedic in this Rocket Mortgage spot directed by Craig Gillespie of MJZ for Chicago agency Highdive.”
This “Certain Is Better” commercial–with music from SOUTH Music & Sound and sound design from Another Country–features actor/comedian Tracy Morgan who goes on an uncertainty-filled montage to prove that “pretty sure” is never the way to go–especially if that involves deciding to fight actor and former professional wrestler David Bautista.
CreditsClient Rocket Mortgage Agency Highdive, Chicago. Chad Broude, Mark Gross, co-founders/chief creative officers; Patrick Burke, group creative director/writer; Chris Carraway, creative director/art director; Jeb Quaid, creative director/copy; Jen Passaniti, head of production/executive producer; Marianne Newton, sr. producer. Production MJZ, bicoastal/international Craig Gillespie, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Martha Davis, producer; Hoyte van Hoytema, DP; Jamie Vickers, production designer; Christian Van Fleet, 1st AD. Editorial Cutters Chicago Tim LoDolce, Grant Gustafson, Aaron Kiser, editors; Emily Tolan, assistant editor. Music SOUTH Music and Sound, Santa Monica, Calif. Dan Pritikin, Matt Drenik, creative directors; Rusty Logsdon, Jon Darling, composers; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design & Mix Another Country, Chicago. Peter Erazmus, sound designer/mixer; Tim Konn, exec producer; Louise Rider, producer; Josh Hunnicutt, audio assistant.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More