Many people see German automobiles as the gold standard for luxury performance. And for years we have all seen the advertising trope of powerful, German sedans roaring around a high-performance track. What people don’t think about is an SUV with the performance and technology of a luxury car as well as the features and benefits that families rely on. But Infiniti’s family of SUVs and crossovers defy tradition. To prove it, agency CP+B brought these American models with Japanese heritage to Germany’s exclusive Bilster Berg race track, the ultimate, luxury car proving ground.
MJZ’s Craig Gillespie (who directed the Oscar-nominated I, Tonya) helmed the campaign, including this centerpiece :90 titled "Konrad's World" in which the fictional German racer “Konrad Gunther” finds it a bit disconcerting to see anything but a high-performance German car on his beloved track.
JSM Music scored the spot, with chief creative officer Joel Simon and Seamus Kilmartin serving as co-composers.
Sound designer/post mixer was Matt Miller of Lime Studios.
CreditsClient Infiniti Motor Company Ltd. Agency CP+B Linus Karlsson, global chief creative officer; Adam Chasnow, VP/executive creative director; Mark St. Amant, Jason Pierce, creative directors; Donny Brunner, associate creative director/art director; Ryan Contillo, associate creative director/copywriter; Sloan Schroeder, VP/director of content production; Jamie Slade, sr. integrated producer; Jennifer Hruska, VP/co-head of strategy; Albert Opraseuth, sr. strategist. Production MJZ Craig Gillespie, director; David Zander, president; Emma Wilcockson, exec producer; Ed Callaghan, producer; Jake Weimer, production manager; Stuart Graham, DP. Production Services Tony Petersen Film GmbH, Berlin Rocco Kopecny, producer. Editorial Cut+Run, LA Jay Nelson, editor; Eli Beck-Gifford, assistant editor; Amburr Farls, exec producer; Jared Thomas, producer. Telecine MPC LA Ricky Gausis, colorist; Rebecca Boorsma, telecine sr. producer. VFX MPC LA Robert Owens, managing director; Colin Clarry, head of production; Elexis Stearn, exec producer; Karena Ajamian, finishing exec producer; Bomyeee Hwang, sr. VFX producer; Claus Hansen, creative director/2D supervisor; Stephane Allender, on-set VFX supervisor; Toya Drechsler, Sandra Ross, Jon Rogala, Andre Arevalo, Sam Shiflett, Hector Cabrera, Josh Guillaume, Rob Ufer, Joshua Pena, compositors; Julian Fitzpatrick, CG lead; Michael Reed, Matt Maude, CG generalists; Abhinav Sharda, clean up/roto line producer; Siju Murugan, clean up/roto support supervisor; Sivakumar R, Silambarasan R P, 2D clean up artists. Music JSM Music, NY Joel Simon, co-composer, chief creative officer; Seamus Kilmartin, co-composer; Jeff Fiorello, exec producer; Norm Felker, producer. Sound Design Lime Studios, Santa Monica, Calif. Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mix engineer; Lisa Mermelstein, mix engineer assistant; Susie Boyajan, exec producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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