Many people see German automobiles as the gold standard for luxury performance. And for years we have all seen the advertising trope of powerful, German sedans roaring around a high-performance track. What people don’t think about is an SUV with the performance and technology of a luxury car as well as the features and benefits that families rely on. But Infiniti’s family of SUVs and crossovers defy tradition. To prove it, agency CP+B brought these American models with Japanese heritage to Germany’s exclusive Bilster Berg race track, the ultimate, luxury car proving ground.
MJZ’s Craig Gillespie (who directed the Oscar-nominated I, Tonya) helmed the campaign, including this centerpiece :90 titled "Konrad's World" in which the fictional German racer “Konrad Gunther” finds it a bit disconcerting to see anything but a high-performance German car on his beloved track.
JSM Music scored the spot, with chief creative officer Joel Simon and Seamus Kilmartin serving as co-composers.
Sound designer/post mixer was Matt Miller of Lime Studios.
Credits
Client Infiniti Motor Company Ltd. Agency CP+B Linus Karlsson, global chief creative officer; Adam Chasnow, VP/executive creative director; Mark St. Amant, Jason Pierce, creative directors; Donny Brunner, associate creative director/art director; Ryan Contillo, associate creative director/copywriter; Sloan Schroeder, VP/director of content production; Jamie Slade, sr. integrated producer; Jennifer Hruska, VP/co-head of strategy; Albert Opraseuth, sr. strategist. Production MJZ Craig Gillespie, director; David Zander, president; Emma Wilcockson, exec producer; Ed Callaghan, producer; Jake Weimer, production manager; Stuart Graham, DP. Production Services Tony Petersen Film GmbH, Berlin Rocco Kopecny, producer. Editorial Cut+Run, LA Jay Nelson, editor; Eli Beck-Gifford, assistant editor; Amburr Farls, exec producer; Jared Thomas, producer. Telecine MPC LA Ricky Gausis, colorist; Rebecca Boorsma, telecine sr. producer. VFX MPC LA Robert Owens, managing director; Colin Clarry, head of production; Elexis Stearn, exec producer; Karena Ajamian, finishing exec producer; Bomyeee Hwang, sr. VFX producer; Claus Hansen, creative director/2D supervisor; Stephane Allender, on-set VFX supervisor; Toya Drechsler, Sandra Ross, Jon Rogala, Andre Arevalo, Sam Shiflett, Hector Cabrera, Josh Guillaume, Rob Ufer, Joshua Pena, compositors; Julian Fitzpatrick, CG lead; Michael Reed, Matt Maude, CG generalists; Abhinav Sharda, clean up/roto line producer; Siju Murugan, clean up/roto support supervisor; Sivakumar R, Silambarasan R P, 2D clean up artists. Music JSM Music, NY Joel Simon, co-composer, chief creative officer; Seamus Kilmartin, co-composer; Jeff Fiorello, exec producer; Norm Felker, producer. Sound Design Lime Studios, Santa Monica, Calif. Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mix engineer; Lisa Mermelstein, mix engineer assistant; Susie Boyajan, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
