This Domino’s spot from agency CP+B is a nearly shot-for-shot remake of the iconic Ferris Bueller’s Day Off racing home scene, but with pizza as the plot device.
The video is directed by Matt Lenski of Arts & Sciences and features Stranger Things actor Joe Keery in the lead, sprinting across neighborhood yards, jumping over sunbathers and running in the street alongside a car driven by Alan Ruck, who played Ferris’ best friend Cameron Frye in the original film. However, instead of trying to beat his school principal and family home, Keery races home to meet the pizza delivery driver.
Credits
Client Domino’s Agency CP+B Production Arts & Sciences Matt Lenski, director; Mal Ward, partner/managing director; Marc Marrie, managing partner, exec producer; Christa Skotland head of production; Dana Oberley, line producer Editorial Cosmo Street Aaron Langly, editor; Anne Lai, producer; James Bedford, assistant editor. Postproduction Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, producer. Music JSM Joel Simon, composer/exec producer. Audio Lime Studios Sam Casas, engineer; Susie Boyajan, exec producer. VFX/Post Method Studios Robert Owens, exec producer; Wensen Ho, lead Flame; Julia Paskert, producer. Animation Method Studios Norris Houk, animator
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
