This Domino’s spot from agency CP+B is a nearly shot-for-shot remake of the iconic Ferris Bueller’s Day Off racing home scene, but with pizza as the plot device.
The video is directed by Matt Lenski of Arts & Sciences and features Stranger Things actor Joe Keery in the lead, sprinting across neighborhood yards, jumping over sunbathers and running in the street alongside a car driven by Alan Ruck, who played Ferris’ best friend Cameron Frye in the original film. However, instead of trying to beat his school principal and family home, Keery races home to meet the pizza delivery driver.
Credits
Client Domino’s Agency CP+B Production Arts & Sciences Matt Lenski, director; Mal Ward, partner/managing director; Marc Marrie, managing partner, exec producer; Christa Skotland head of production; Dana Oberley, line producer Editorial Cosmo Street Aaron Langly, editor; Anne Lai, producer; James Bedford, assistant editor. Postproduction Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, producer. Music JSM Joel Simon, composer/exec producer. Audio Lime Studios Sam Casas, engineer; Susie Boyajan, exec producer. VFX/Post Method Studios Robert Owens, exec producer; Wensen Ho, lead Flame; Julia Paskert, producer. Animation Method Studios Norris Houk, animator
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
