This Domino’s spot from agency CP+B is a nearly shot-for-shot remake of the iconic Ferris Bueller’s Day Off racing home scene, but with pizza as the plot device.
The video is directed by Matt Lenski of Arts & Sciences and features Stranger Things actor Joe Keery in the lead, sprinting across neighborhood yards, jumping over sunbathers and running in the street alongside a car driven by Alan Ruck, who played Ferris’ best friend Cameron Frye in the original film. However, instead of trying to beat his school principal and family home, Keery races home to meet the pizza delivery driver.
Credits
Client Domino’s Agency CP+B Production Arts & Sciences Matt Lenski, director; Mal Ward, partner/managing director; Marc Marrie, managing partner, exec producer; Christa Skotland head of production; Dana Oberley, line producer Editorial Cosmo Street Aaron Langly, editor; Anne Lai, producer; James Bedford, assistant editor. Postproduction Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, producer. Music JSM Joel Simon, composer/exec producer. Audio Lime Studios Sam Casas, engineer; Susie Boyajan, exec producer. VFX/Post Method Studios Robert Owens, exec producer; Wensen Ho, lead Flame; Julia Paskert, producer. Animation Method Studios Norris Houk, animator
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
