For client Stove Top Stuffing, CP+B has introduced the Artisanal Hipster Pilgrim, a millennial who is rebelling against that ideology that stuffing should only be consumed on Thanksgiving. Videos featuring the pilgrim are rolling out on Facebook and the character has been posting through his own Instagram handle.
In this video titled “Off the Menu,” our erstwhile Hipster Pilgrim serves a side dish of stuffing at a restaurant and in the process interrupts a couple on a dinner date. The pilgrim doesn’t even work at the eatery but feels the need to spread the stuffing around–even if the customers haven’t ordered it.
Chris Woods directed via Hungry Man.
Credits
Client Stove Top Stuffing Agency CP+B Ralph Watson, VP, chief creative officer; Adam Chasnow, VP, executive creative director; D’Arcy O’Neill, Adam Calvert, creative directors; Tyler Gonerka, sr. art director; Emily Salas, sr. copywriter; Jessica Decter, art director; Samantha Mindich, copywriter; Kate Hildebrant, VP, director of video production; Deb Drumm, VP, executive integrated producer; Jamie Slade, integrated producer. Production Hungry Man Chris Woods, director; Marten Tedin, DP; Darrin Ball, line producer; Mino Jarjoura, exec producer. Editorial The Now Corporation, New York Owen Plotkin, editor; Jessica Farmer, assistant editor; Nancy Finn, editorial exec producer; Yomar Augusto, typographer. Audio Post Audio Engine, Phoenix Bob Giammarco, audio engineer. Music JSM Music, New York Joel Simon, executive integrated music producer. Postproduction Plus Productions, Boulder, Colo. Chadwick Shoults, colorist.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
