For client Stove Top Stuffing, CP+B has introduced the Artisanal Hipster Pilgrim, a millennial who is rebelling against that ideology that stuffing should only be consumed on Thanksgiving. Videos featuring the pilgrim are rolling out on Facebook and the character has been posting through his own Instagram handle.
In this video titled “Off the Menu,” our erstwhile Hipster Pilgrim serves a side dish of stuffing at a restaurant and in the process interrupts a couple on a dinner date. The pilgrim doesn’t even work at the eatery but feels the need to spread the stuffing around–even if the customers haven’t ordered it.
Chris Woods directed via Hungry Man.
CreditsClient Stove Top Stuffing Agency CP+B Ralph Watson, VP, chief creative officer; Adam Chasnow, VP, executive creative director; D’Arcy O’Neill, Adam Calvert, creative directors; Tyler Gonerka, sr. art director; Emily Salas, sr. copywriter; Jessica Decter, art director; Samantha Mindich, copywriter; Kate Hildebrant, VP, director of video production; Deb Drumm, VP, executive integrated producer; Jamie Slade, integrated producer. Production Hungry Man Chris Woods, director; Marten Tedin, DP; Darrin Ball, line producer; Mino Jarjoura, exec producer. Editorial The Now Corporation, New York Owen Plotkin, editor; Jessica Farmer, assistant editor; Nancy Finn, editorial exec producer; Yomar Augusto, typographer. Audio Post Audio Engine, Phoenix Bob Giammarco, audio engineer. Music JSM Music, New York Joel Simon, executive integrated music producer. Postproduction Plus Productions, Boulder, Colo. Chadwick Shoults, colorist.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More