“The Big Anniversary Rig” tells the story of a hopeless romantic, far away from home on his first wedding anniversary. He proves you can overcome being apart, if you “WeMo That,” WeMo being the home automation company that gives you the ability to be at home even when you’re not. WeMo is a simple way to control your household electronics and appliances on your mobile. From anywhere. In short, when you connect something to a WeMo like a lamp, curling iron, game console or buy a product that has WeMo built-in like a Crock-Pot Smart Slow Cooker, Mr. Coffee Smart Coffeemaker or Holmes Whole Room Smart Humidifier, you can control it from afar.
Directed by Michael Clowater of Radke Film Group, Toronto, for CP+B, “The Big Anniversary Rig” spot is appearing online and scheduled to air on network TV in November.
Credits
Client WeMo Agency CP+B Sue Anderson, VP/executive creative director; Robin Fitzgerald, VP/creative director; Hoj Jomehri, creative director; Antonio Marcato, Gary Du Toit, Brian Friedrich, associate creative directors; Heather Weiss, art director; Joshua Hacohen, copywriter; Kate Hildebrant, VP/director of video production; Corey Bartha, executive producer; Dustin Freeman, integrated producer; Jake Burnett, jr. video producer; Corey Szcopinski, VP/creative technology; Beth DeMarco, content supervisor; Linda Gonzalez, content manager. Production Radke Film Group, Toronto Michael Clowater, director; Jeff Trenner, line producer; Nicolas Bolduc, DP. Editorial NO6 Los Angeles James Duffy, editor; Kyle Whitmore, assistant editor; Kendra Desai, post producer; Crissy DeSimone, exec producer. Post Method Studios, L.A. Aidan Thomas, Flame artist. Post Company 3 Stefan Sonnenfeld, colorist. Audio Lime Studios Mark Meyuhas, engineer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
