It is inescapable every time you open your social feed. The secret envy after seeing your friends post their amazing vacation pics. The side-eye feeling when you know they’re just out for likes, but you double-tap it anyway. For the first time, Hotels.com is giving this ubiquitous but unspoken behavior a name and calling it what it is–the “hate-like.” In a new campaign, “Be there. Do that. Get Rewarded.,” launching next week in the U.S. and U.K., Hotels.com pokes fun at this universal truth and offers people a solution to their travel envy.
The “Be there. Do that. Get Rewarded” TV spots include “Romance” in which a woman soaking in a bathtub looks longingly at a couple’s romantic getaway pic on her cellphone–the camera then revealing that her significant other, her romantic interest, is nearby sitting on the toilet. Then another player enters the bathroom–Captain Obvious who comes to the rescue, pointing out the painfully obvious reasons why they hate-like their friends’ vacation posts and reminding them that Hotels.com can help them book brag-worthy trips of their own.
JJ Adler of m ss ng p eces directed “Romance” as well as other spots in this campaign from agency Crispin Porter+Bogusky (CP+B).
Credits
Client Hotels.com Agency CP+B Alex Bogusky, chief creative engineer; Johan Eghammer, executive creative director; Quinn Katherman, creative director; Ryan Contillo, Donny Brunner, Mike Motch, Austin Mankey, associate creative directors; David Carr, Dana Buckhorn, copywriters; Martins Miller, Steph Langan, art directors; Adam Skalecki, co-lead of design; Karin Schwartz, designer; Corey Blade, sr. studio designer; Bryan Sweeney, director of integrated production; Sloan Schroeder, group executive producer; Dan Corken, group executive interactive producer; Mimi McCormick, interactive producer; Lisa Lee, group executive art producer; Rosie Ollero, sr. art producer; Antoinette Rodriguez, art producer; Daniel Arnone, assistant producer; Jeffery Garland, content creator/DP; Kelly Mertesdorf, strategy director; Katie Sherman, sr. strategist. Production m ss ng p eces JJ Adler, director; Damien Acevedo, cinematographer; Ari Kuschnir, managing partner/founder; Kate Oppenheim, Brian Latt, managing partners; Dave Saltzman, exec producer/partner; Edward Grann, exec producer; Rebecca Davis, head of production; Greg Jones, producer. Finishing/Color MPC Ricky Gausis, colorist; Claus Hansen, Flame artist; Robert Owens, managing director; Karena Ajamian, producer. Editorial Cosmo Street Lawrence Young, editor; Kacie Gomez, producer; Marie Mangahas, head of production. Audio Post Lime Susie Boyajan, exec producer; Matt Miller, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
