The maintenance capabilities of truck rental, supply chain and fleet management company Ryder are highlighted in this “Project Rebirth” campaign created by CP+B, Miami.
A state-of-the-art truck is put through a gauntlet of destruction inspired by the most thrilling action movies, ending with the final blow of a two ton wrecking ball. After the destruction, the truck was taken to a Ryder service facility where a team of technicians is given 24 hours to fix it. They accomplish the task in a little over 16 hours, proving how Ryder’s teams are ready to solve just about any problem.
Credits
Client Ryder Agency CP+B, Miami Gustavo Sarkis, executive creative director; Matt Davis, Daniel Pradilla, Alvaro Ramos and Jeff Siegel, associate creative directors; Julie Vosburgh, sr. integrated producer. Production Bandito Brothers, Los Angeles Greg Baldi, director; Ryan Slavin, exec producer; Vince Terrazzino, line producer. Production Bankrupt Films, Los angeles Elliot Dillman, director; Rob DeBakey, exec producer; Nicholas Piatnik, DP. Production PLUS Productions, Santa Monica, Calif. Postproduction Method Studios, Santa Monica Editorial PLUS Productions Max Bohichik, editor; Ryan Simpson, assistant editor. Music JSM NY Joel Simon, executive integrated music producer; Mark Petrie, Andrew Prahlow, composers; audiomachine, artist
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
