The maintenance capabilities of truck rental, supply chain and fleet management company Ryder are highlighted in this “Project Rebirth” campaign created by CP+B, Miami.
A state-of-the-art truck is put through a gauntlet of destruction inspired by the most thrilling action movies, ending with the final blow of a two ton wrecking ball. After the destruction, the truck was taken to a Ryder service facility where a team of technicians is given 24 hours to fix it. They accomplish the task in a little over 16 hours, proving how Ryder’s teams are ready to solve just about any problem.
Credits
Client Ryder Agency CP+B, Miami Gustavo Sarkis, executive creative director; Matt Davis, Daniel Pradilla, Alvaro Ramos and Jeff Siegel, associate creative directors; Julie Vosburgh, sr. integrated producer. Production Bandito Brothers, Los Angeles Greg Baldi, director; Ryan Slavin, exec producer; Vince Terrazzino, line producer. Production Bankrupt Films, Los angeles Elliot Dillman, director; Rob DeBakey, exec producer; Nicholas Piatnik, DP. Production PLUS Productions, Santa Monica, Calif. Postproduction Method Studios, Santa Monica Editorial PLUS Productions Max Bohichik, editor; Ryan Simpson, assistant editor. Music JSM NY Joel Simon, executive integrated music producer; Mark Petrie, Andrew Prahlow, composers; audiomachine, artist
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
