Cox Communications launches "Grandstories" just in time for Grandparent’s Day, on Sunday, September 8. The initiative brings grandparents closer to their grandkids by teaching them how to make stronger connections with the people who matter most using social media. “Grandstories” reinforces Cox’s new brand positioning–”Bringing Us Closer”–by demonstrating how broadband connectivity is most powerful when it creates more human connection. The work was developed by ad agency 180LA for Cox Communications.

This “Grandstories” campaign short film–Seize The Day directed by Mike Bokman, group creative director at 180LA–shows us a granddad learning from Cox how to connect meaningfully with his granddaughter via social media.

“Isolation and loneliness is a growing epidemic. Especially among seniors,” stated Bokman. “Our grandparents have so much knowledge to share, so many stories to tell, so much love to give. They deserve our attention, but our attention is not easy to get these days. So we’re helping to bridge that gap by inspiring grandparents to connect with their grandkids in the place their grandkids are sure to notice–social media.”

Credits

Client Cox Communications Agency & Production 180LA Al Mosely, chief creative officer; Mike Bokman, group creative director/director; Jason Rappaport, group creative director; Eric Scott, Will Sands, copywriters; Robinson Mattei, art director; David Emery, head of production; Michael Quinones, producer; Maggie Speciale, strategy director; Daniel Hollis, DP; Carlin Cwik, story producer. Production Etcetera Cedric Troadec, exec producer. Editorial Therapy Ken Mowe, editor. Audio Record & Mix Therapy

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