Greatness Within, a :30 for Courvoisier, created by Burrell Communications and produced by Z Group Films, focuses on a couple in a luxury Las Vegas hotel who are seen together on a couch before their story is told in reverse, taking us through a party scene in the hotel where the Courvoisier runs free. The film was shot with a Phantom High Speed HD camera, a new camera that shoots at high speed with a slow motion feel.
Credits
Agency: Burrell Communications John Seaton, producer; Miller Peters, creative director; Ron Smith, copywriter
Production Company: Z group films Michael LaBellarte, director; John Mullins, producer; Michael Pescasio, dp
Postproduction: Outsider, Inc. Tim LoDolce, editor; Kathleen Chee, motion graphics; Mia Wicklund, post-production producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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