Fruit of the loom fruits performing a country music video parody of a song called "You can't over love (your underwear)" sung by the apple. At the beginning of the video a little boy is standing at the window watching is father arrive home in the rain. Both are wearing fruit of the loom underwear and deriving comfort from them. Comedic lines include references of the comfort provided by the underwear because "comfort ain't just found in teddy bears." A sequence of homey scenes such as the mother hanging the underwear on a clothesline in the yard and close ups of the fruit characters continues until the end of the commercial.
Credits
Agency: The Richards Group, Inc. Ron Henderson, creative director/copywriter; Dennis Walker, creative director/art director; Sheri Cartwright, producer. Shot on location in Thousand Oaks, Calif. Production Company: UNCLE Wayne Holloway, director; Ramsey Nickell, DP; Brian Farhy and Eric Bonniot, executive producers; Stephanie Bedell, producer. Editorial: charlieuniformtango Jack Waldrip, editor. Postproduction: The Syndicate Beau Leon, colorist. Music: Wojahn Bros. Music Scott and Roger Wojahn, co-CEOs/composers; Dara Norris, producer. Audio: charlieuniformtango Russell Smith, mixer.
Video Tags:Fruit of the Loom
Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
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