Fruit of the loom fruits performing a country music video parody of a song called "You can't over love (your underwear)" sung by the apple. At the beginning of the video a little boy is standing at the window watching is father arrive home in the rain. Both are wearing fruit of the loom underwear and deriving comfort from them. Comedic lines include references of the comfort provided by the underwear because "comfort ain't just found in teddy bears." A sequence of homey scenes such as the mother hanging the underwear on a clothesline in the yard and close ups of the fruit characters continues until the end of the commercial.
Credits
Agency: The Richards Group, Inc. Ron Henderson, creative director/copywriter; Dennis Walker, creative director/art director; Sheri Cartwright, producer. Shot on location in Thousand Oaks, Calif. Production Company: UNCLE Wayne Holloway, director; Ramsey Nickell, DP; Brian Farhy and Eric Bonniot, executive producers; Stephanie Bedell, producer. Editorial: charlieuniformtango Jack Waldrip, editor. Postproduction: The Syndicate Beau Leon, colorist. Music: Wojahn Bros. Music Scott and Roger Wojahn, co-CEOs/composers; Dara Norris, producer. Audio: charlieuniformtango Russell Smith, mixer.
Video Tags:Fruit of the Loom
Prudential, McCann NY, Director Chris Smith Launch “Beta Baby Bonus”
To mark Prudential’s 150th anniversary, McCann New York is kicking off the new year welcoming Generation Beta with “The Beta Baby Bonus,” offering every baby born in the U.S. on January 1st $150, which could potentially grow to $100,000 when they retire. The work is also launching with a new study, in partnership with McCann’s Truth Central, called “Generation Beta: Redefining Life, Longevity, and Retirement”.
The study found that people predict this new generation will have vastly different lives than today, with 86% of people believing Generation Beta will have jobs that haven’t even been invented yet. Generation Beta is also predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives--with half of adults believing that cancer will be cured by Generation Beta. Crucially, when it comes to retirement, people see the value of starting early. Eighty percent of prospective Generation Beta parents agree that in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for my retirement.”
The campaign launches with this “Generations” film--directed by Chris Smith via production house SMUGGLER--which interviews Boomers, Gen X, Millennials and Gen Z on what defines their generation. With every generation known for something, Generation Beta has many unique advantages as it begins to take shape.
Shayne Millington, chief creative officer, McCann New York, said, “It’s not every day a new generation is born. So we needed to made the most of a once-in-a-generation event. We’re beyond proud to be able to launch... Read More
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