Busy scenes of on-street markets around the world show customers purchasing counterfeit merchandise. Specific items shown include Prada knock-offs “Praha”, Rolex Knock-offs “Rolek”, and Ran-Ban imitation “Ray-Boom.” The narrator, a self proclaimed member of the “Counter-Counterfeit Commission” offers an informative CDrom which includes an insider’s look into “Mini-Cooper” counterfeit scandal including testimonials by victims and an oversees look at the fraudulent manufacture of these imitation Coopers. The hoax unveils itself in the inferior handling and ease of parking of these impostor cars. The commercial ends with showing the real cooper shining and gliding along a race track and the narrator reminds the consumer “don’t be fooled by imitations.”
Agency: Crispin Porter + Bogusky Alex Bogusky, executive creative director; Andrew Keller, vice president/creative director; Steve O’Connell, associate creative director; Paul Stechschulte and Tiffany Kosel, art directors; Franklin Tipton and Rob Reilly, copywriters; Sebastian Gray, photographer; Rupert Samuel and David Rolfe, executive producer; Matt Bonin, senior producer; Bill Meadows, music producer. Production Company: Hungry Man, Inc,JODAF Mixer International Brian Buckley, director; Scott Hendrickson, DP; Steve Orent managing director/executive producer; Kevin Byrne, executive producer; Ralph Laucella, producer; Gaulter Pupo, production designer. Shot on location in Rio de Janeiro, Brazil. ,Alex Mehedff, executive producer; Angelo Gastal, line producer. Editorial: Rock Paper Scissors Kirk Baxter, editor; Matt Murphy, assistant editor. Postproduction: Outpost Digital Ting Poo, colorist/conform/clean up/effects. Visual Effects: Exopolis Kat Egan, executive producer; Darw
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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