Busy scenes of on-street markets around the world show customers purchasing counterfeit merchandise. Specific items shown include Prada knock-offs “Praha”, Rolex Knock-offs “Rolek”, and Ran-Ban imitation “Ray-Boom.” The narrator, a self proclaimed member of the “Counter-Counterfeit Commission” offers an informative CDrom which includes an insider’s look into “Mini-Cooper” counterfeit scandal including testimonials by victims and an oversees look at the fraudulent manufacture of these imitation Coopers. The hoax unveils itself in the inferior handling and ease of parking of these impostor cars. The commercial ends with showing the real cooper shining and gliding along a race track and the narrator reminds the consumer “don’t be fooled by imitations.”
Agency: Crispin Porter + Bogusky Alex Bogusky, executive creative director; Andrew Keller, vice president/creative director; Steve O’Connell, associate creative director; Paul Stechschulte and Tiffany Kosel, art directors; Franklin Tipton and Rob Reilly, copywriters; Sebastian Gray, photographer; Rupert Samuel and David Rolfe, executive producer; Matt Bonin, senior producer; Bill Meadows, music producer. Production Company: Hungry Man, Inc,JODAF Mixer International Brian Buckley, director; Scott Hendrickson, DP; Steve Orent managing director/executive producer; Kevin Byrne, executive producer; Ralph Laucella, producer; Gaulter Pupo, production designer. Shot on location in Rio de Janeiro, Brazil. ,Alex Mehedff, executive producer; Angelo Gastal, line producer. Editorial: Rock Paper Scissors Kirk Baxter, editor; Matt Murphy, assistant editor. Postproduction: Outpost Digital Ting Poo, colorist/conform/clean up/effects. Visual Effects: Exopolis Kat Egan, executive producer; Darw
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
Read More