Ronald McDonald House Charities (RMHC) and McDonald’s celebrate the RMHC Day of Change—October 15–which commemorates the opening of the very first Ronald McDonald House in 1974. The celebration pivots on Donation Boxes that are installed in more than 33,000 McDonald’s restaurants around the world and are the largest ongoing fundraiser for the Charity.
To celebrate Day of Change and to build awareness of these Donation Boxes, RMHC turned to Cossette Chicago to remind consumers how important their spare change is when visiting McDonald’s.
The result is “Gratitude,” a 2-minute video that demonstrates how small change can make a huge difference. The video begins at a typical McDonald’s food counter, with customers ordering and paying for their meals. However, when a few coins are dropped into the RMHC Donation Box, the store goes dark, the menu boards are transformed into a wide screen, and the restaurant becomes a movie theater.
Laurie Cepkauskas appears on the screen with daughter Emily, and shares the story of her journey to repair Emily’s heart, as customers look on. Several families are featured on screen saying thank you to McDonald’s customers for contributing their change to the cause of RMHC, before the lights come up in the restaurant and the screens return to menu boards.
The video was shot with five hidden cameras at a McDonald’s restaurant.
“The stories of these families are so powerful, we knew that if we could simply allow them to be heard, the message would touch the hearts of McDonald’s customers,” said Chuck Rachford, executive creative director for Cossette Chicago. “We knew the best way to capture this would be live–to immediately connect a single donation to the family who has benefited from it.”
Client Ronald McDonald House Charities Agency Cossette Chicago Chuck Rachford, executive creative director; Swea Kannan, strategy; Cary Potterfield, producer; Casey Stern, copywriter; Stacy Randolph, art director. Production STORY Films Ky Dickens, director; Amy McIntyre, exec producer; Sydney Thomson, producer. Editorial Cutters Kathryn Hempel, editor; Patrick Casey, post producer; Emily Tolan assistant editor. Finish Flavor Chicago Audio Peter Erasmus
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More