Free Range Humans, a digital content series, has premiered online. The show is from Corona Studios, newly launched for beer brand Corona by Anheuser-Busch InBev, which operates and markets Corona exclusively outside the U.S.
The first season of Free Range Humans consists of eight episodes, each 6 to 10 minutes long, profiling individuals who choose to break from routine in pursuit of more fulfiling lives in the great outdoors, turf familiar to the Corona brand which is linked to the beach and nature.
This episode, titled "The Wave Breaker," celebrates Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur and environmental advocate.
Klaus Obermeyer of Rocket Film directed Free Range Humans via Rocket Film for agency Pereira O’Dell and Corona Studios.
The first season of Free Range Humans can be viewed on Corona’s YouTube channel and other social platforms
Credits
Client Anheuser-Busch InBev, Corona Global Agency Pereira O’Dell PJ Pereira, creative chairman, co-founder; Robert Lambrechts, chief creative officer; Nick Sonderup, executive creative director; Thiago Cruz, creative director; David Mattera, Ivan Rivera, sr. copywriters; Camilo Ruano, Pedro Sampaio, Perry Morton, sr. art directors; Estefanio Holtz, art director; Andre Bittar, copywriter; Som Perry, design director; Veronica Beach, executive producer; Erin Davis, executive interactive producer; Anthony Ramirez, sr. integrated producer; Molly Harrower, Kasia Olczak, Jon Serna, Nick Felder, producers; Tom Naughton, director of strategy. Casting Taking Over Production Corona Studios Production Company Rocket Film Klaus Obermeyer, director; Sara Eolin, managing director; Marla Whittaker, head of production; Melissa Forman, head of production; Chad “Frenchie” Alburtis, production manager; Chrisina Bolt, production coordinator. Field Production Daniel Holmes, producer/DP. Stock Research Giovanna Righini, stock researcher & clearances. Editorial Cosmo Street Editorial Edward Schroer, editor; Shiyu Hu, assistant editor; Kacie Gomez, producer; Marie Mangahas, head of production; Yvette Cobarrubias, exec producer. Music & Mix Quiet City Music + Sound Chris Jordao, Darren Solomon, Aaron Mirman-Heslin, Erik Della Penna, Dmitry Libman, composers. Animation The End Duda Isique, Helena Jardim, exec producers; Bruno Melo, postproduction coordinator; Rafael Falconi, matte painting; Renato Montoro, 3D; Guilherme Sarinho, Caique Veloso, VFX artists. Color Apache Digital Quinn Alvarez, colorist; Caitlin Forrest, producer; LaRue Anderson, exec producer. Online Ingenuity Studios David Lebensfeld, VFX supervisor/founder; Grant Miller, VFX supervisor; Kieley Culbertson, exec producer; Rachel Faith Hanson, VFX producer; Wen Qian, lead 2D compositor; Chad Sigston, lead online editor; Austin Witherspoon, Max Drenckpohl, online editors.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
