Free Range Humans, a digital content series, has premiered online. The show is from Corona Studios, newly launched for beer brand Corona by Anheuser-Busch InBev, which operates and markets Corona exclusively outside the U.S.
The first season of Free Range Humans consists of eight episodes, each 6 to 10 minutes long, profiling individuals who choose to break from routine in pursuit of more fulfiling lives in the great outdoors, turf familiar to the Corona brand which is linked to the beach and nature.
This episode, titled "The Wave Breaker," celebrates Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur and environmental advocate.
Klaus Obermeyer of Rocket Film directed Free Range Humans via Rocket Film for agency Pereira O’Dell and Corona Studios.
The first season of Free Range Humans can be viewed on Corona’s YouTube channel and other social platforms
Credits
Client Anheuser-Busch InBev, Corona Global Agency Pereira O’Dell PJ Pereira, creative chairman, co-founder; Robert Lambrechts, chief creative officer; Nick Sonderup, executive creative director; Thiago Cruz, creative director; David Mattera, Ivan Rivera, sr. copywriters; Camilo Ruano, Pedro Sampaio, Perry Morton, sr. art directors; Estefanio Holtz, art director; Andre Bittar, copywriter; Som Perry, design director; Veronica Beach, executive producer; Erin Davis, executive interactive producer; Anthony Ramirez, sr. integrated producer; Molly Harrower, Kasia Olczak, Jon Serna, Nick Felder, producers; Tom Naughton, director of strategy. Casting Taking Over Production Corona Studios Production Company Rocket Film Klaus Obermeyer, director; Sara Eolin, managing director; Marla Whittaker, head of production; Melissa Forman, head of production; Chad “Frenchie” Alburtis, production manager; Chrisina Bolt, production coordinator. Field Production Daniel Holmes, producer/DP. Stock Research Giovanna Righini, stock researcher & clearances. Editorial Cosmo Street Editorial Edward Schroer, editor; Shiyu Hu, assistant editor; Kacie Gomez, producer; Marie Mangahas, head of production; Yvette Cobarrubias, exec producer. Music & Mix Quiet City Music + Sound Chris Jordao, Darren Solomon, Aaron Mirman-Heslin, Erik Della Penna, Dmitry Libman, composers. Animation The End Duda Isique, Helena Jardim, exec producers; Bruno Melo, postproduction coordinator; Rafael Falconi, matte painting; Renato Montoro, 3D; Guilherme Sarinho, Caique Veloso, VFX artists. Color Apache Digital Quinn Alvarez, colorist; Caitlin Forrest, producer; LaRue Anderson, exec producer. Online Ingenuity Studios David Lebensfeld, VFX supervisor/founder; Grant Miller, VFX supervisor; Kieley Culbertson, exec producer; Rachel Faith Hanson, VFX producer; Wen Qian, lead 2D compositor; Chad Sigston, lead online editor; Austin Witherspoon, Max Drenckpohl, online editors.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
