Conor Byrne of Hungry Man–who is repped in Canada by The Corner Store Films–directed this tongue-in-cheek “Struck by a Rainbow” mini-documentary for Skittles out of agency BBDO Toronto.
The piece introduces us to a man who was struck by a rainbow, which turned him into a person made up of Skittles candy. This result of this meteorological kismet has yielded a multicolored, great tasting human being. He has had to adapt so he can feel comfortable in his new skin; there have been some setbacks, but there are some benefits, such as never needing a haircut.
Credits
Client Skittle Agency BBDO Toronto Carlos Moreno, executive creative director; Chris Booth, Joel Pylpiw, associate creative directors; Aimee DeParolis, producer. Production The Corner Store Films, Toronto Conor Byrne, director; Susi Patterson, exec producer; Tyler Byrne, producer; Robert Scarborough, DP. Editorial Saints Editorial, Toronto Griff Henderson, editor; Sara Windrim, assistant editor. Audio Grayson Matthews Toronto. Post The Vanity, Toronto Post Alter Ego, telecine. Casting Michael Stevenson, casting director.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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