People are being unnecessarily burdened by others in this PSA sponsored by Connex, operators of the rail transportation in Australia. A woman drags a man along a city sidewalk. Another female is on the back of a window washer. A supered message notes that that each time we delay the train, the train ends up delaying us. A parting sign reads, “Don’t hold others back. Help our trains stay on time.”
Credits
Agency: Cummins & Partners, St. Kilda, Australia Sean Cummins, executive creative director; John Skaro, Roger Nance, creative directors; Jonathon McMahon, copywriter; Lisa Fedyszyn, art director; Mark Bradley, head of broadcast. Production Company: Exit Films Mark Molloy, director; Wilf Sweetland, producer; Greig Fraser, DP. (Molloy is repped stateside by Furlined, Santa Monica.) Postproduction: Tide, Sydney Jon Holmes, Flame artist/online editor Music: Level Two Music, Melbourne Karl Richter, composer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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